Industry Veteran Steven Grooby Receives The Pineapple Award

LOS ANGELES, CA – Trans adult industry pioneer Steven Grooby received the prestigious Pineapple Award at the recent XBIZ Honors held in Hollywood, CA. 

“I’m overwhelmed by the words that Leya spoke about me, extremely honored and just a little embarrassed by this recognition which came as a complete surprise,” says Grooby. “Thank you so much to Leya and the Pineapple Support Board as I’m confident there are so many of my 

peers who are equally deserving of this recognition.  I’d like to recognize and thank the amazing team I’ve had behind me, many of them for decades and of course, every trans adult performer we’ve worked with, and we will continue to do our best to platform, protect and enable trans persons in the adult industry.”

“The Pineapple Award exists to recognise people who quietly change lives, and Steven embodies that in every sense,” adds Pineapple Support founder and CEO, Leya Tanit. “Through Grooby and the TEAs, he has created genuinely safe, accessible spaces where trans creators are seen, respected, and celebrated. At a time when trans communities are facing increasing discrimination and hostility, this work isn’t just important, it’s essential. Having known Steven for many years, it was a real honour to be able to present this award to him and recognise the depth of care and integrity he brings to our community.”

2026 marks a milestone year for Grooby, citing 30 years in business. The company continues to be a powerhouse in the trans adult industry, kicking off their anniversary year with a return scene from award-winning performer Aubrey Kate. Special scenes are scheduled throughout the rest of the year to commemorate the occasion. 

Founded in 1996, Grooby stands as the premier producer of trans erotica, shaping the adult entertainment landscape through its commitment to diversity, authenticity, and excellence. 

With a deep portfolio of membership sites, an annual showcase in the Transgender Erotica Awards (TEAs), and a dedication to innovation, Grooby continues to lead and inspire. Discover more at Grooby.com and stay updated on Twitter at @Groobydotcom.