steven grooby

Grooby Crowns Cloudy Vi as 2024 Official Brand Ambassador

January 31, 2024|

LOS ANGELES, CA - Grooby is proud to announce its 2024 Brand Ambassador, Cloudy Vi. She was officially announced at the X3 Expo recently in Hollywood, joining Grooby’s 2023 Brand Ambassador Zariah Aura on stage.  “I’m honestly still at a loss for words,” says Vi. “It all still feels like

Trans Erotica Awards Announce 2024 Show in Hollywood

October 2, 2023|

LOS ANGELES, CA - The 2024 Trans Erotica Awards is proud to announce its return to Hollywood March 8-10, 2024, at the Avalon Hollywood. More information will be released in the weeks to come at  “2023 marked the 15th anniversary of our event and we’re looking at how to

Grooby Launches Fundraiser to Support Wildfire Relief Efforts in Maui

August 15, 2023|

LAHAINA, MAUI - In response to the devastating wildfire crisis in Maui, Grooby has initiated a special fundraiser to contribute to the ongoing emergency relief efforts in Lahaina. The award-winning trans production company was based in Hawaii for over a decade and relocated to Los Angeles in 2010.   Grooby is

Grooby Announces Stellar Lineup for X3 Expo

December 13, 2022|

December 13, 2022 FOR IMMEDIATE RELEASE LOS ANGELES, CA - Grooby is proud to announce its sponsorship of XBIZ’s upcoming X3 Expo Jan 13-14, 2023 in Hollywood, CA.  "We're very excited to be exhibiting at X3 for the first time and have invited some of Grooby's hottest models of 2022

Second Annual Grooby Camp Hosted July 13-14, 2022

June 14, 2022|

LOS ANGELES, CA - Grooby is proud to announce the second annual Grooby Camp, to be held virtually on July 13-14, 2022. The free educational trans adult industry conference was first launched in 2021 during the height of the pandemic and welcomed over 200 attendees.  “We had such enthusiastic interest

Grooby Scores Two 2022 XBIZ Industry Exec Nominations

November 13, 2021|

November 12, 2021 FOR IMMEDIATE RELEASE Trans powerhouse production company, Grooby, received two XBIZ Industry Exec Award nominations for Steven Grooby and Kristel Penn. LOS ANGELES, CA - Grooby scooped up two coveted 2022 XBIZ Industry Exec Award nominations this past week, highlighting the accomplishments of company owner, Steven Grooby,

Grooby Girls Issue #006 Magazine Hits Digital Newsstands

January 7, 2021|

LOS ANGELES, CA - Grooby released issue #006 of Grooby Girls Magazine this week, with starlet Robin Banks as their first 2021 cover model. The issue can be read at  “Our first 2021 issue of Grooby Girls magazine reflects back on 2020 with plenty to look forward to in Wins XBIZ ‘Trans Site of the Year’ Award

January 20, 2020|

LOS ANGELES, CA - Grooby, the leader in trans erotica, scooped up the coveted XBIZ ‘Trans Site of the Year’ Award this past weekend at the star-studded event hosted in Los Angeles, CA.  “Thank you so much to XBIZ and our supporters for this win,” says Grooby’s Marketing and Editorial

Kristel Penn Discusses Mental Health in Latest XBIZ Issue

June 3, 2019|

Grooby's Marketing and Editorial Director, Kristel Penn, was recently featured in the latest issue of XBIZ discussing mental health and the adult industry with other advocates and adult performers. The issue is a must-read and can be read and this feature can be read in its entirety at this link:

Grooby Listed as Premium Exhibitor at Exxxotica Portland

May 30, 2019|

PORTLAND, OR - Grooby, the leader in trans erotica, is signed on as a premium exhibitor at Exxxotica: Portland on June 7-9, 2019. Trans stars Domino Presley, Demii D Best, Sophia Presley, Kendall Penny, Jordyn Starstruck, and Morgan Bailey are scheduled to appear throughout the weekend. “We’re excited to head

A Word on Nominations, Judging and the TEAs.

November 20, 2018|

Despite the Transgender Erotica Awards being as the name infers, an Award show, its main agenda has always been as a celebration of the adult trans industry and to draw a focus on our part of the industry and to honor the fabulous individuals who work in it.  We have

Grooby Releases Issue #002 of Grooby Girls Magazine

October 16, 2018|

LOS ANGELES, CA - Grooby announced the second issue of Grooby Girls Magazine with cover model Crystal Malone is now available for download. The free digital publication is available exclusively at   “The second issue of Grooby Girls includes a fun interview I did with our cover model, Crystal

Steven Grooby Issues Statement Regarding Production Hold

September 3, 2018|

As many of our models are aware, we had the largest production week planned in the 22-year-old history of our company this past week in Vegas.   Producers were flown in from Asia, and Los Angeles,  I was in from the UK and we had models coming from Chicago, Alabama, Texas,

Grooby Snags Nine AVN Nominations

November 20, 2017|

Los Angeles, CA - Grooby, the leader in trans erotica, received nine AVN nominations in multiple categories. “I'd like to thank AVN and those who chose the nominations for the consideration in so many categories,” said Steven Grooby. “Our staff feel rewarded for their work during the year when they

Grooby Scores 10 XBIZ Nominations, 2 XBIZ Industry Exec Nods

November 17, 2017|

  Grooby, the leader in trans erotica, scooped up ten XBIZ Awards nominations this week. In addition, company owner Steven Grooby and Marketing and Editorial Director Kristel Penn both received XBIZ Industry Exec nominations earlier this month.   Los Angeles, CA - Grooby, the industry leader in trans erotica, received

Transformation Magazine Issue #103 with Honey FoXXX Now Available

November 6, 2017|

Los Angeles, CA - The world’s leading transgender lifestyle magazine, Transformation, announced the release of its latest issue (#103) with cover model Honey FoXXX. The issue is available for purchase at and other major retailers. “I’m especially proud of this issue and the rich content our writers contributed,” said

Grooby Featured on,

September 15, 2017|

  Grooby, the leader in trans erotica, is making their mark in mainstream media with recent appearances on and Los Angeles, CA - Grooby’s Marketing and Editorial Director Kristel Penn is featured in an interview with, in addition to an article by Lynsey G. published earlier this

The New Grooby Girls: An Interview with Steven Grooby

August 15, 2017|

On August 15, 2017, we rebranded our flagship site,, to This is a big day for Grooby and we’re excited to share the news with the world. The Grooby staff have been hard at work to ensure the switchover is seamless for our customers, but please be patient

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