grooby

Kacy TGirl’s “Every Body is Fair Game” Released Exclusively at GroobyDVD.com

 

Los Angeles, CA – Grooby announced Kacy TGirl’s “Every Body is Fair Game” is now available for download and streaming exclusively at GroobyDVD.com. This is the first non-Grooby title being featured on their new streaming website.

“We launched GroobyDVD as a platform to sell our own DVD content either via a streaming service or the ability to download,” said Steven Grooby. “As we have the branding and are rapidly building traffic it made sense to offer it to other producers,  especially smaller or independent producers who may find it more difficult elsewhere.    We’ve also changed the exorbitant profit share that other services offer, to me more in favor of the producers with over 60% of revenue going to the DVD producer. We look forward to welcoming other producers and helping them build their brand.”

“I’m excited about the opportunity to once again be associated with Grooby,” said Kacy.  “Let’s face it, they’re the gold standard in tgirl content. And ‘Every Body is Fair Game’ is a perfect debut since it features 2018 TEA nominees Jasmeen Lefleur and Kristen Kraves.”

“Every Body is Fair Game” stars Kacy TGirl, Jasmeen Lefleur, and Kristen Kraves in four hardcore scenes. Described as a “pansexual playground,” this title has something for everyone.

GroobyDVD.com allows fans to easily stream or download Grooby’s entire DVD catalog all in one place. Grooby’s newest titles will be exclusively featured on the site first.  

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Grooby’s “Florida Roadtrip #6” Now Available for Purchase

Grooby, the leader in trans erotica, announces their latest DVD, Florida Roadtrip #6. Directed by Jack Flash, the title features Florida performers in five hardcore scenes.

Los Angeles, CA – Grooby is proud to announce their latest DVD, Florida Roadtrip #6, directed by Jack Flash. The title is now available for purchase at GroobyDVD.com.

“Another solid effort from Jack Flash and our performers from The Sunshine State,” said Steven Grooby. “This series has proven to be a staple of the Grooby lineup and we believe fans are going to love the lineup for our sixth installment.”

Florida Roadtrip #6 stars Jenna Tales, Faith, Lesette, Sydney Farron, and Baby Doll in five hardcore scenes directed by TEA nominee Jack Flash. Purchase your copy at GroobyDVD.com.

Press inquiries can be directed to kristel@grooby.com.


ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Transformation Magazine Issue #103 with Honey FoXXX Now Available

Los Angeles, CA – The world’s leading transgender lifestyle magazine, Transformation, announced the release of its latest issue (#103) with cover model Honey FoXXX. The issue is available for purchase at CenturianOnline.com and other major retailers.

“I’m especially proud of this issue and the rich content our writers contributed,” said Transformation’s Editor Kristel Penn. “There are so many stories to tell and we hope this issue resonates with our diverse readership base.”

“Kudos to Kristel Penn and the entire staff at Grooby for creating yet another stellar edition of Transformation!” added publisher Hanna Rodgers. “I am amazed at the diverse content they assembled, including an exclusive interview feature with the exceptionally beautiful Honey Foxxx. There is something for everyone in this issue.”

Transformation Issue #103 features an exclusive interview and photo spread with TEA winner Honey FoXXX, in addition to interviews with the Switch’s Nyla Rose, photographer Dave Naz, industry veteran Fran from Shemale Strokers, artist Sonya Saturday, Steven Grooby on the new GroobyGirls.com rebrand, and YouTube sensation Rin Senpai.

Regular columns include Luna LaVey’s Hair Tips, ComPASSionate Counsel, Ask Aunt Randi, and Natalie Mars’ Toy Reviews, Gym Tips from Becca Benz, Transgressive Podcast,  and an Op-Ed on the Trans Military Ban from trans veterans, to name a few. Purchase your copy today at CenturianOnline.com.

Grooby’s ‘Real Fucking Girls 2’ Now Available for Purchase

Grooby, the leader in trans erotica, is proud to announce the release of their highly anticipated feature movie, Real Fucking Girls 2. Directed by Mona Wales, the title features four hardcore scenes based on the real-life experiences of the movie’s trans performers and is now available for download/streaming at GroobyDVD.com.

Los Angeles, CA – Grooby’s highly-anticipated feature title, Real Fucking Girls 2, is now available for instant download and streaming at GroobyDVD.com. The title is Mona Wales’ follow-up to the award-winning Real Fucking Girls.

“We are so thrilled to share ‘Real Fucking Girls 2’ with the world,” said director Mona Wales. “This release is just as special as the first, with an all-star cast and a world-class crew. After the success of our first project, we wanted to bring the public an even deeper exploration of female sexuality. With all of our projects, the quality of the sex comes first and these scenes are so hot that they will melt your computer screen. We really cover the gamut with everything from Shiri having sex with a cis girl for the first time to experienced BDSM players Honey FoXXX and Mia Li demonstrating how incredibly sexy consent can be.”

Wales added, “What makes this movie unique is the same thing that made the first: our performers sharing their own stories and fucking the way they want to. From Penthouse Pets to military vets, we have it all.”

“One of the many things I love about this series is its diversity in narrative,” said Grooby’s Marketing and Editorial Director Kristel Penn. “Here Mona gives our performers a platform to share not only their stories but parts of themselves. They show the viewer there is no one way to trans and I think that’s important in bringing more depth and dimension to our genre. Also, like the first installment of the series, Mona brought Lilith Luxe back to shoot a beautiful companion documentary to accompany the movie. Our performers are candid and sincere about this project and it shows. I’m very proud of what Mona and the Real Fucking Girls family have created for the fans.”

Real Fucking Girls 2 is directed by Mona Wales and stars Honey FoXXX, Jelena Vermilion, Chelsea Marie, Shiri, Natalie Chen, Riley Nixon, Mia Li, and Dee Williams. The four hardcore scenes are based on the real-life experiences of the movie’s trans performers. Purchase Real Fucking Girls 2 directly at the GroobyDVD.com.

The first installment of Real Fucking Girls swept at all three major adult award shows in 2017, which include XBIZ, AVN, and the TEAs, and marks the first time this has occurred for a trans movie. One of the original film’s stars, Aubrey Kate, also won awards at all three shows that year.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular trans magazine.

For more information, visit Grooby.com.

Grooby Launches Official Video Site, GroobyDVD.com

Los Angeles, CA – Grooby announced their new video site, GroobyDVD.com.

“There are lots of DVD delivery companies but they all take a big bite of the profits, so when we presented with a solution from Elevated X where we could launch our own, it was something we wanted to realize,” said Steven Grooby. “GroobyDVD.com will feature all of our DVDs as well as releases from selective partners in the transgender niche. We believe we can offer a large percentage and revenue to these partners and bring a better value product to the members.”

GroobyDVD.com features Grooby’s entire DVD catalog and will be the first place the company’s newest titles will be available for purchase. Customers are able to download the scenes/DVDs they want or can purchase an option for a lifetime stream.

As an introductory deal, popular title Honey FoXXX: TS Superstar is available for $1.99 for a limited time only.


ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular trans magazine.

For more information, visit Grooby.com.

September 29th, 2017|Categories: DVD, Featured Post, Grooby DVD, News|Tags: , , , |0 Comments

Bad Dragon Announces 2018 TEA Platinum Plus Sponsorship

Award-winning fantasy fulfillers Bad Dragon announce their Platinum Plus sponsorship of the 2018 TEAs. The toy company’s first-time sponsorship is also the first official sponsorship announcement of the 2018 TEA award season.

Los Angeles, CA – Award-winning fantasy toy company Bad Dragon is proud to announce their Platinum Plus sponsorship of the 2018 TEAs, kicking off the award season as the TEAs first official sponsor.

“We are humbled to be one of the sponsors of the 2018 TEA show and look forward to participating in this great event as it celebrates its tenth year!” stated Bad Dragon’s PR/Marketing Team Lead Steven Vest. “With the trans community being near and dear to our hearts, it’s truly an honor for us to be involved.”

“Bad Dragon is one of the most unique companies and have some of the most innovative and original products I’ve ever seen – and their toys really seem to hit a chord with a lot of the trans models that we work with,” added Steven Grooby. “I’m very excited they’re going to be attending the TEA show as a headline sponsor there, and look forward to seeing what we can do to make it extra special for them and the attendees.

The 2018 TEAs are a three-day event held in Hollywood, CA, kicking off with an official pre-party at the Bardot on March 9, a daytime fan convention at the Avalon on March 10, and ramping up to the awards ceremony on March 11 at the Avalon. The awards will be hosted by viral sensation TEA Lifetime Achievement recipient TS Madison.

More details about the event will be released in the months to come. Visit their official website at theTEAShow.com.

The 2018 sponsorship packages are now posted to the website here: http://www.theteashow.com/sponsorship-info

Sponsor and media inquiries can be directed to Kristel Penn at kristel@grooby.com.

ABOUT BAD DRAGON

Bad Dragon has specialized in creating fantasy based adult toys since 2008, and pride ourselves on 100% body safe materials that are hypoallergenic, nonporous, and dishwasher safe. We give the customer the chance to make their fantasies real with highly customisable colors and features as well as a full range of sizes and variety for all levels of sex toy experience. We have something for all needs, whether it’s packers, dildos, masturbators and wearable toys for couples. Head to Bad-Dragon.com to see our full lineup of magnificent adult products and accessories! Press inquiries can be directed to press@bad-dragon.com.

 

Grooby Featured on Vice.com, Glamour.com

 

Grooby, the leader in trans erotica, is making their mark in mainstream media with recent appearances on Vice.com and Glamour.com.

Los Angeles, CA – Grooby’s Marketing and Editorial Director Kristel Penn is featured in an interview with Vice.com, in addition to an article by Lynsey G. published earlier this week on Glamour.com.

“Our company is constantly evolving and we’ve many ideas that have yet to be realized, including having all the relevant site names changed by the end of this year,” stated  Steven Grooby. “It’s encouraging to see mainstream media able to report factually on the adult industry and show it in a positive light. While Grooby is by no means representative of an ideal company in its business and ethics, it is striving to attain that.”

In Glamour.com’s piece, How Mainstream Porn is Finally Making Room for Trans Performers, Penn lent her voice to discuss trends in trans porn, insight to Grooby’s rebrand, and the road ahead for the company. She is featured alongside industry professionals such as Adam Grayson, Tobi Hill-Meyer, Kelly Pierce, Venus Lux, Dana Vespoli, Buck Angel, Cyd St. Vincent, Viktor Belmont, and Alyx Fox.  

Grooby was also recently featured on Vice.com in an interview with Penn titled, This Leading Trans Porn Company is Wiping Slurs from Its Site, which discusses their recent rebrand from ShemaleYum.com to GroobyGirls.com and its significance within the trans adult industry.

“Both interviews were once in a lifetime opportunities to discuss the evolution of Grooby and the road ahead for us,” added Kristel Penn. “Most aren’t privy to everything that takes place behind the scenes leading up to a big decision like this, so I appreciated being able to share that process with readers outside of our industry. Stigma around porn still abounds, but the more we discuss the adult industry as a three-dimensional and evolving environment, the more we can hopefully educate others about it.”  

Last month Grooby rebranded their flagship site (ShemaleYum.com) to the new GroobyGirls.com. Earlier this week their site, BlackShemaleHardcore.com, was rebranded to BlackTGirlsHardcore.com. More site and DVD-line rebrands are in the works and will be rolling out in the months to come. For more information, visit Grooby.com.

 

 

Grooby’s FloridaTGirls.com to Raise Money for Hurricane Irma Relief

Grooby, the leading producer of trans erotica, announces their one-off site, FloridaTGirls.com, as an effort to raise money for Hurricane Irma relief efforts in Florida and the surrounding regions. 100% of the site’s income will be donated directly to GlobalGiving.

Los Angeles, CA – Grooby announced their charity appeal to raise money for Hurricane Irma relief efforts with the creation of their one-off site, FloridaTgirls.com. Grooby staff worked overtime to create the standalone site in record time as a means to raise money for hurricane relief for Florida and the surrounding areas.

“We weren’t expecting to have to do another one of these so fast, but our staff has really went above and beyond spending their own time over the weekend to get this appeal site up,” said Steven Grooby. “ One of our photographers and our main video editor both live in Florida, and we’ve featured hundreds of models from the state over the year. Considering the scale of the issues and what has been going on in some of the islands, we’re extending the campaign for hurricane relief for the whole region.”

FloridaTGirls.com features 50 scenes of Florida-based performers who appear across Grooby’s vast menu of sites. For a simple one-time fee, customers will receive unlimited access and downloads to the site, with the added bonus that 100% of what they pay will be donated to GlobalGiving.

Grooby also recently created, TGirlTexas.com, to raise money for the Hurricane Harvey relief efforts in Texas. 100% of the income from that site will be donated directly to Global Giving as well.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

TS Madison to Host 2018 TEAs in Hollywood

The TEAs, also known as the Transgender Erotica Awards, is proud to announce viral sensation TS Madison as the Mistress of Ceremonies for the 10th anniversary show in 2018.

Los Angeles, CA – The TEAs announced viral sensation TS Madison as their Mistress of Ceremonies for their 10th anniversary show in 2018. The “Lemme Pick You Up” web series creator hosted the TEAs in 2017 and is also a recipient of their Lifetime Achievement Award. The 3-day event will be held at the Avalon and its connecting property, the Bardot, in Hollywood, CA.

“I am very excited to return this year, last year we had a wonderful time and great opening,” said Madison. “I plan to be the life of the party as always, honey. I am glad to be a part of all forms of entertainment, from adult to mainstream.”

“Madison has really introduced a new element to the awards as the host and I’m excited to see what she brings to the party this year,” added Steven Grooby. “Her brand of on-point humor, knowledge of the adult industry, and her quick wit keep us all entertained. It’s a privilege for us to have her as a host.”

The 2018 TEAs are a three-day event held in Hollywood, CA, kicking off with an official pre-party at the Bardot on March 9, a daytime fan convention at the Avalon on March 10, and ramping up to the awards ceremony on March 11 at the Avalon.

The 2018 sponsorship packages are now posted to the website here: http://www.theteashow.com/sponsorship-info

Sponsor and media inquiries can be directed to Kristel Penn at kristel@grooby.com.

More details about the event will be released in the months to come. Visit their official website at theTEAShow.com.

Grooby Goes to Seattle: Vlog 002

To celebrate the rebrand of GroobyGirls.com, our Marketing Director Kristel Penn visited the famous gum wall in Seattle to leave our mark!

Grooby’s TGirlTexas.com to Raise Money for Houston Hurricane Relief

Grooby, the leader in trans erotica, announces their one-off site, TGirlTexas.com, as an effort to raise money for hurricane relief efforts in Houston, TX. 100% of the income generated from the site will be donated directly to GlobalGiving.

Los Angeles, CA – Grooby announced their charity appeal to raise money for those affected by the hurricane in Texas with the creation of their one-off site, TgirlTexas.com. Grooby staff volunteered their time and worked around the clock to create the standalone website, which features Grooby’s Texan models. Surfers can choose from a range of prices to donate and then receive access to all of the site’s content for a one-time payment.

“There are many, many Grooby Girls come from Texas and surrounding states and it’s an area we’ve always worked in, with our first ever shoots coming from Corpus Christi in 1996,” stated Steven Grooby. “Omar Wax works with many models there and we want to do something that can get some money back into those communities who are suffering through this disaster.   We went through the models across our sites from the past year or so from Texas, pulled out some great sets of them and decided to create this site as a fundraiser.”

TGirlTexas.com features 50 scenes of Texan-based tgirls who appear across Grooby’s vast website offerings. For a one-time fee, consumers will receive unlimited access and downloads to the site, with the added bonus that 100% of what they pay will be donated to GlobalGiving’s Hurricane Harvey Relief Fund.

Grooby added, “100% of the income will go directly to the GlobalGiving. That means for every $15 purchase, $15 will be donated.  We decided on the GlobalGiving as a charity that supports everyone, regardless of any labels.  Many of our models may not be directly affected but their friends, families, and neighbors may be and we want to reach the whole of society. We just hope that the little we raise can go some way to providing relief to those affected.”

 

ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

The New Grooby Girls: An Interview with Steven Grooby

On August 15, 2017, we rebranded our flagship site, ShemaleYum.com, to GroobyGirls.com. This is a big day for Grooby and we’re excited to share the news with the world. The Grooby staff have been hard at work to ensure the switchover is seamless for our customers, but please be patient with us as this is a massive project.   

People looking for the official press release can click here, but we wanted to talk more about the rebrand in a format we felt was more our style. In this interview, Steven Grooby and Kristel Penn chat about the history of Grooby and its place in trans porn, the new site and what will happen to the original site, and the future of the company.  

Be sure to follow us on Twitter at @GroobyGirls and @Groobydotcom for more updates.

Kristel Penn: By the time I joined the company ten years ago, ShemaleYum.com was already established as the site for trans porn, especially for performers looking to make their big break in the industry. Can you speak a bit about the origin story of Grooby and your flagship site? First of all, does the name ‘Grooby’ have some kind of personal significance to you or is it just a made up word?

Steven Grooby: Have you only been with the company for ten years, it seems longer?  Grooby is just a made up word, because ‘Groovy’ was unavailable.  I got tired of people asking me what it meant, so I started calling myself Steven Grooby,  so it’s become very personal to me. I love the word.

KP: I bet it seems longer because of all the white hair I’ve probably given you by now! Although the Grooby brand is now exclusively associated with trans content, most people would be surprised to know you owned a number of non-trans sites back in the day.

SG: As domain names were so expensive in 1996 (and I was broke) I bought ‘Grooby.com’ as a domain to cover a number of AVS sites I had in different niches, so the sites were grooby.com/shemale/, grooby.com/bbw, grooby.com/shaved, etc. When it was clear the ‘shemale’ niche was rocketing above the other niches and I decided to create a unique site for that, I settled on the name ‘Shemale Yum’ as something catchy. It doesn’t actually mean anything other than the general idea that ‘Yum’ means (tasty, gorgeous) and ‘shemale’ was the go to word, for the little amount of transsexual porn available on video and magazines at this time.

KP: When you created ‘Shemale Yum’ in the late 90s, what was trans porn like back then? Were there a lot of other sites creating trans content exclusively and were terms like ‘Shemale’ and ‘Tranny’ commonplace then?

SG: There were a few minor sites when we started but the newsgroups were all ‘shemale’ and the other porn available on VHS were often ‘Shemale’ and ‘Tranny’ titles.  The first other websites I saw were Shemalexxx.com and Planet Shemale.  We actually started coining ‘Tgirls’ earlier than anyone else in porn, and have really been instrumental in that usage.

KP: It’s kind of cool to see how much the term “tgirl” is used now, both in and out of porn. I’ve also heard performers say they’re a “Yum Girl” which I’ve seen use interchangeably with “Grooby Girl.”

SG: ‘Shemale Yum’ is the home planet. All other sites are spin-offs from it. It’s the website that most TS models in the industry first appear on. Since 1997, it’s been featuring new models and existing stars. It’s the first place models like Vo D’Balm, Domino Presley, Foxxy, Natassia Dreams, Kylie Maria, Morgan Bailey, Bailey Jay, Jessica Foxx, and probably over 1800 other performers were photographed here first. Black-Tgirls.com came from Shemale Yum, as did Brazilian-Transsexuals.com; almost all other sites we run owe their success to Shemale Yum. Everyone knows the name and the brand.

KP: How funny – all these years, I actually thought Black-TGirls.com was launched at the same time as ShemaleYum.com! I find I still learn something new every day at work.  What about you? In your experience of being in the industry for over 20+ years, do you think the social consciousness in society (non-porn) mirrors the social consciousness within the adult community?

SG: I think the transgender porn industry has done more to bring more girls to be authentic to themselves and embrace their gender earlier, than any other industry.  Media is still catching up, almost every portrayal of a trans person is still problematic and doesn’t show them as more than a misinformed stereotype.  

KP: I agree, there still isn’t a lot of diversity in mainstream media when it comes to trans people – which means those few representations tend to either be too “ideal” or too much of a two-dimensional stereotype. Either way, lack of representation misses the nuances of what it means to be trans.

SG: Sites like Shemale Yum started showing models that were outside the stereotype norm of a ‘shemale pornstar’ very early on, inviting models from different backgrounds, body shapes and sizes, ages and stages of transition. We showcased diverse models and in turn, I’ve been told many times, that girls who saw these diverse models who were more authentic, were encouraged to make the first steps themselves.

KP: Because Yum also features performers who are earlier on in their transition alongside some of the biggest names in TS porn, I think many apply to the site when they want to make their big media debuts.  

SG: I truly believe with no hyperbole intended, that we’ve been responsible for many girls being able to be true to themselves.  While many may find this problematic because of their own issues with the porn, there are few other outlets that have allowed girls social interaction and a platform to be themselves.

KP: I often get frustrated by the misconceptions about porn outside of our industry, and in particular, misconceptions about Grooby as a company. I’ve heard some out crazy, outright lies about us and it still makes me mad! I don’t know how you stay so calm. Perhaps I’ll be calmer 10 years from now.

SG: I’ve been in this industry longer than most, and at Grooby we’ve evolved and changed. In the early days, when I was younger and traveling the world, the ego did overtake a bit too much and I recognize that.  We did always believe in treating the models with respect and manners, which is why we’ve seen producers come and exit the company rather rapidly if they didn’t fit our ethos.   

I stand by everything our company does – and with the people we work with in the US and Europe, we’ve created a company that the employees are genuinely proud of.  We always try to do ‘the right thing’ and we’ve evolved from being just a porn delivery company, to an adult entertainment media lifestyle company with more than just porn.   

KP: I’ve been particularly proud of our evolution into a lifestyle company, with the creation of TAIF (Trans Adult Industry Foundation), handling the editorial content for Transformation Magazine, and the educational workshops we’ve been hosting in non-porn specific places on destigmatizing porn and its consumption. Despite that, however, I notice you are still confronted on social media on a somewhat regular basis (although, it seems with less frequency these days).

SG: I’m probably the easiest target in the whole adult industry as I engage people on social media, and because like the entrepreneurs I admire, I believe in being the face of the company. The attacks on us, or on me personally, by a small group of people I find amusing, the only issue they can find were on the site name – or that fact that I’m a ‘white’, ‘cis-gender’, ‘male’.  I’ve seen interviews where people have claimed to have been instrumental in the name changing of the TEA’s and I’m sure there will be a few here also. Only last week, a cam performer claimed the reason we changed the TEA’s was because of sponsorship money, which was absolutely false.

KP: Do you have to fight the urge to respond to every untrue claim? I know I do.

SG: When you’ve been at the top of the game as long as have, you expect to be sniped.  We just take it as it is,  make the statements why we are doing what we do, stand by it and if people want to discuss it, then by all means. But nobody other than the Grooby staff members have had any input on any name changes we’ve ever done.  That’s the fact.

KP: I bet some will be shocked by the name change.

SG: Never say never (and I never did!).

As you know, this wasn’t an overnight decision. It’s been a planned and protracted timeline that’s taken us to the renaming of the site and a lot of work to get ‘GroobyGirls’ built into the brand it is now.

KP:  Yes, this was definitely a decision that took quite some time to solidify. I’m glad we waited until we could get all of our ducks in a row. I think this rebrand will feel very fitting to our fans and performers. It won’t take a lot of energy to make that switch over in someone’s head.

SG: Yes, and also, change is good, and we’ve changed our company and sites constantly over the past 20 years, but simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ into the brand, to be bigger than the individual website names.

The tshirts, calendars, all the merchandise, the hashtags, and the naming of more new products with ‘Grooby’ such as GroobyVR.com and GroobyDVD.com have all been to make ‘Grooby’ the searchable word, and the key to this has been to get ‘Grooby’ into the more general usage that it has become.

KP: Just to reference a point people generally bring up when it comes to keywords/search terms used in porn. You mentioned before that words like “shemale” are the most searched for porn than other related terms.

SG: Yes, most research shows that it is – and for search engines, people looking for transsexual porn will use that. We dropped using the word in all our editorials and previews years ago and worked on making ‘GroobyGirls’ a bigger descriptor. If you look now, where ShemaleYum.com used to rank 1st page on a search for ‘shemale’, it doesn’t feature at all now – so for us, the search engines on that word are now irrelevant. But ask practically anyone who is interested in transsexual porn to name the biggest TS porn companies and Grooby is going to be within the first names they mention. We can spend more time and energy on more specific search terms and reaching new audiences through the branding.

We’ve had to recognize that the word ‘shemale’ can be considered offensive by a lot of our models, and even though they’ve continued to work with us, our aim has never been anything but to show them the utmost respect and to create an environment and company which they will to love to work in.
GroobyGirls.com is the perfect fit for the new site.  Through our marketing and merchandising and lots of effort that name has become synonymous with trans girls who work in, or want to work in adult entertainment.  Across social media you will already see girls calling themselves ‘Grooby Girls’ and anybody with a passing interest in trans porn, know’s what ‘Grooby’ is.
We’re the first site not to have to use any descriptor in our title other than ‘girl’.  Which is exactly what our models are.   Gorgeous, interesting, fun, sexy, powerful girls.  They’re Grooby Girls.

KP: So why did you go with GroobyGirls?

SG: When you and I sat down to go over new names for ShemaleYum all those years ago, the one thing I absolutely did not want, was to do what I think everyone would have expected, to change it to ‘TgirlYum’ or something else using ‘transsexual’, ‘tgirl’ etc. I wanted something that defined the models less in the typical descriptor words, yet defined them within another.

KP: I do remember those conversations quite vividly! We brainstormed for what felt like hours, not coming to an agreement that felt like a good fit, tabling the project for a bit, and then returning back to it again.

SG: Using our brand name (as a company that specializes only in the transgender field) is what defines the type of model and they are all girls, so ‘GroobyGirls’ is the perfect website. Fans should be in no doubt what sort of content we feature, and models are already happily wearing and promoting our ‘GroobyGirls’ shirts and brand.

KP: What has been the most difficult part about this switchover process?

SG: Keeping it a secret. Apart from only a small handful of Grooby staff, absolutely nobody had any idea we’re about to do this. So it was difficult and I think that makes it more exciting and for me more fun.

KP: This morning our staff coordinated and triple-checked with each other before making the switch over to ensure we timed everything right. Do you think this is going to make a difference in sales for us?  How do you think the members will react?

SG: It’s good to make changes and keep things fresh. I don’t think this will affect the sales immediately either negatively or positively but it’s going to help with the continuance and building of the Grooby brand. I think the members will mostly be nonchalant, they come for the models and not the name. We have amazing support from them, but if this does help some people decide to join when they previously had an issue with it, then all the better. The main effect is going to be for the models. Many haven’t had a problem with the name but many have, even though they’ve understood the why’s and history of the site. This should hopefully resolve any of those issues and I believe by just being ‘Grooby Girls’ it’s something they can continue to be proud of and stand by.

KP: What’s going to happen to the old site?

SG: We’ll have to keep it up as a redirect but simply when people type it in, they’ll be redirected to the new GroobyGirls.com. We’ll work with affiliates and sites on changing their branding and links. It’s a long process – we aim to get the ‘previously known as’ off the site within 12 months and the Shemale Yum brand will fade organically.

KP: What about all the logos on the photos and videos on existing content?

SG: It would be financially impossible to change all of them – and they are of that time. Everything going forward will be branded GroobyGirls.com.

KP: Grooby owns and operates over 30 membership sites. Do you plan on changing the names of any of our other sites that have the word “shemale” in it?

SG: ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we’ve plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.

KP: Do you think this will encourage other sites to change their name from ‘Shemale … ‘  or other similar rebrands?

SG: I have no idea and I don’t really care. We make decisions for our company. We’re the most recognised brand in the world for trans porn from a business, fan and model perspective. We’re proud of our standing in the community and the support we both give and get with the trans adult community and the wider adult business community. As I stated, this has been a long and planned path to get to this position and we still have some way to go. What ever other companies or sites do is entirely up to them.

KP: What do you see ahead for Grooby?

SG: Grooby is going to continue to capitalize and build on our brand but stay specialized only in the transgender field.  We’re going to look at more reaching out into the community and continue to work on getting our foundation, TAIF.org, to continue doing good work in the wider trans world.  

KP:  I’ve also been researching additional organizations where TAIF can donate money to. I’d like to also encourage people to email us suggestions of organizations who might benefit from support from TAIF.  Any insight on what’s ahead production wise for us?

SG: On the production side, we are always looking for new opportunities.  Our recent deal to do the editorial content for print publication, Transformation, is very exciting and we may look at more ideas like that.

In the immediate future to celebrate and commemorate the changing of the site name, we have new tshirts, embroidered patches, and stickers going out to all the models – and the much anticipated annual Grooby Girls Calendar will be out soon.

KP: And also, the super secret Grooby Staff Calendar with cover model Steven Grooby.  And me is Miss September.

Grooby’s ShemaleYum.com Rebrands to GroobyGirls.com

Grooby, the leader in trans erotica, announces their flagship site, ShemaleYum.com, will be switched over to GroobyGirls.com effective today.

Los Angeles, CA – Grooby announced their flagship site, ShemaleYum.com, will be rebranded as GroobyGirls.com starting today.

“Change is good, and we’ve changed our company and sites constantly over the past 20 years,” said Steven Grooby. “Simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done overnight and without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ brands, which we’ve spent a number of years doing. We’re now in the position where they can replace the original website name.”

ShemaleYum.com launched in 1996 and is the world’s longest running trans adult website, featuring an unprecedented mix of newcomers and top stars annually.  Many of the most popular TS performers today had their first shoots on ShemaleYum, including Vo D’Balm, Domino Presley, Kylie Maria, Wendy Williams, Bailey Jay, and over 1850 different trans women.

GroobyGirls.com launched in 2011 as a promotional site for Grooby models. Each year a limited number of t-shirts are released to the models and fans.  Other GroobyGirls merchandise has included calendars, playing cards, towels, stickers, and tattoos.

The company currently operates over 30 membership sites and produces approximately 50 DVDs a year. Visit the new site at GroobyGirls.com.

When asked if Grooby had plans to change the names of any of their other sites, he stated, “ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we have plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.”

Grooby’s Marketing and Editorial Director Kristel Penn added, “Grooby has been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not,  I believe people will see this change is a more accurate reflection of our company ethos.”

Existing affiliates will not need to change their links. Interested affiliates can contact admin@grooby.com directly.

All press inquiries can be directed to kristel@grooby.com.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

So you want to be a model for Grooby?

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One of the things I get asked about frequently is how to become a model for Grooby. You can read about the process of how to apply by reading Steven Grooby’s blog post here and filling out the online application form here.

There is still a big misconception among trans women who want to mode is that they have to be tall and thin with big boobs, which is not the case at all. Grooby makes an effort to shoot models of all shapes and sizes and looks. Modeling is more than just about looks, it’s about personality, confidence,  desire and what you bring to the table. But before you apply make sure this is something you really want to do and that you understand the potential ramifications of having your pictures on a porn site, because once those pictures are out there for everyone to see there is no turning back. Make sure you’re okay if your friends and family find out, and how this may affect potential employment opportunities for you in the future. I thought long and hard about whether to do my shoot and had some major concerns, but looking back none the of the things I was concerned about turned out to be an issue. And the modeling opened the door to a lot of opportunities for me.

So now that your application has been accepted and Grooby wants to do a shoot you’ll be contacted by the Grooby photographer assigned to do your shoot to schedule the date, time, and location. You may also receive instructions and tips on how to prepare for the shoot, what to expect, and what to do and not to do, such as don’t be drunk or high for your shoot and don’t bring friends with you. One of the things which will really help is to practice ahead of time what you’ll say during the videos. It helps a lot to know ahead of time what you’ll say so you don’t have to wing it as you go. Practice sounding sexy and seductive, and try to remember that you’re talking to the people watching your video, not the camera. You can also learn a lot by doing a bit of research online about how to be successful in your modeling career. Another great resource is to talk with experienced models and get their perspective. There are a lot of models who are more than happy to help and answer any questions you have.

As the shoot gets closer start getting things ready and schedule what day you’ll do your nails and hair, and when to shave. Shave early enough so you avoid razor rash. Take time to choose your outfits, shoes, and accessories. Having the right outfits and accessories and making sure your makeup, hair and nails look good is one of those things which make a big difference in how well your set does, and it also says a lot about you and your work ethic. Be sure to have everything packed and ready to go ahead of time and that you give yourself enough time to get to your shoot location. The last thing you want to do is have to rush and stress out about being late, because you won’t be relaxed for the shoot. Again, don’t drink, get high, or bring along a friend. Make sure to bring your government issued photo ID and another form of ID, as it will be needed when you sign the legal paperwork.

So now you’re at your shoot and you’re ready to go. One of the biggest mistakes a model can make is to think they know it all and not listen to their photographer and the directions they are giving you. Grooby photographers are all very experienced and among the best in the business, so listen to what your photographer tells you; they are professionals who are good at what they do and know how to get the most out of you. It’s natural that you may be nervous if it’s your first shoot, but again, your photographer will get you to relax.

Grooby modeling Through The Benz

And for goodness sake, smile or at least look like you’re having fun!! It blows me away how many sets I see where the model is not smiling and looks decidedly unhappy. I get that sometimes the model is going for the seductive look which does not need a big toothy smile, and that there are a variety of smiles ranging from baring all your teeth to a more subtle, shy smile. But time after time I see models who look unhappy, like they’d rather be getting a root canal than doing the shoot. And that is not a look which will gain you many fans. It’s understandable that you might be nervous, but hopefully you will eventually relax as the shoot goes on, and at the very least you can put on a fake smile. I can’t stress the importance of learning to relax and have fun, because if you’re tense it will affect not just your smile but your body language and your poses will look awkward and uncomfortable. Believe in yourself that you can do this! Nothing is sexier than confidence!

But ultimately it’s up to the model whether or not they will smile. But, the bottom line is that this is a business and we are creating a product that needs to please our customers, and frankly, when I look at a set where the model isn’t smiling and looks unhappy, I immediately lose interest and move on. You don’t want to lose fans and customers because you didn’t smile.

The actually shoot is just one part of the process; after the shoot is done and you’re waiting for your sets to be released you need to spend time on social media working to build up your fan base. Set up social media accounts on Twitter, Instagram, and Facebook and start networking to gain followers. Follow people in the industry, and that will get you moving in the right direction. And again, there are a lot of good people who are willing to help if you’re not social media savvy.

Another good way to get your face and name out there so people know who you are is with Grooby Girls, which is a site set up for models to promote themselves and for fans of Grooby Girls to see their favorite models. One of the main ways we get to promote ourselves is with Grooby Girls shirts, which are given to models after a shoot and also available for purchase online.

You’ve gotten the opportunity to do a shoot with Grooby, and it’s up to you to make the most of it. The exposure from modeling for Grooby can open a lot of doors and lead to opportunities both in the industry and outside the industry. It’s up to you to decide what direction you want to go and what you hope to gain from it. Success is different for everyone; some people want to be famous pornstars while others want to work behind the scenes, or even pursue a career in an entirely different field. Modeling is like anything else in life; you get out of it what you put into it. So enjoy the experience of getting to be a model and have fun!

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Grooby’s Florida Roadtrip #5 Hits Shelves Today

Los Angeles, CA – Grooby is proud to announce their latest title, Florida Roadtrip #5. The DVD is now available for purchase at the GroobyStore.com.

“Jack Flash once again delivers some of the hottest performers from the Sunshine State,” stated Steven Grooby. “We’re at our fifth installment of this series with no intention of bringing down the heat. We’ve assembled a strong cast of our current Florida hotties and I think our customers are going to be very pleased.”

Florida Roadtrip #5 is directed by Jack Flash and features five hardcore scenes from Florida’s top performers, such as Jennifer Revlon, Barbie, Diana Love, Mayland, and Christina Skyye. This DVD, along with Grooby’s other newest titles, can be purchased directly at the GroobyStore.com.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company has numerous popular DVD lines, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.