Trans Adult Industry’s Steven Grooby Inducted to AVN Hall of Fame

LOS ANGELES, CA – Grooby owner and CEO Steven Grooby was inducted into the AVN Hall of Fame recently, which also coincides with the company’s 30th anniversary in business. 

“What an honor to be listed alongside some of the esteemed names here and to be inducted into the AVN Hall of Fame on our 30th year in the adult industry makes it all the more poignant,” says Grooby. “Thank you to AVN for this recognition, and to all the Grooby employees, models, members, and industry friends past and present who have supported me on this journey.  I’m very grateful for the recognition.” 

Grooby and its sister companies, FHM and Blue xxx, had a mega booth in the ElevatedX Suite at the 2026 AVN Expo, with nearly 50 performers signing throughout the week. Grooby also hosted performers Aubrey Kate, Foxxy, Avery Lust, and Chanel Chance for a “Trans Superstars Q&A: Celebrating Grooby’s 30th Anniversary” panel moderated by Kristel Penn. The four stars shared their experiences with Grooby and how it shaped their successful careers, many giving thanks to Steven Grooby for his support. 

Steven Grooby has a long history as an outspoken advocate of the trans adult industry. He joined the Free Speech Coalition board in April of 2022 and continues to use his voice to speak on numerous issues integral to the progress of the industry. 

Founded in 1996, Grooby is widely recognized as the leading producer of trans erotica, with nearly three decades of experience pioneering inclusive and affirming adult content. The company has built a global reputation for its commitment to diversity, authenticity, and ethical production practices—centering trans performers and pushing the industry toward greater representation.

Grooby’s expansive catalog includes over 30 unique websites, multiple DVD lines, and digital streaming platforms, offering fans a wide range of high-quality content featuring both rising stars and established trans performers. As the first company where many of the industry’s most prominent trans performers make their adult debuts, Grooby has long served as a launching pad for countless beloved trans performers.

The company is also the proud host of the annual Transgender Erotica Awards (TEAs), an industry-wide celebration spotlighting trans excellence in adult entertainment. Grooby continues to lead through innovation, performer support, and a community-driven approach that prioritizes representation and respect. Learn more at Grooby.com and follow on X at @groobydotcom.