Grooby Launches ‘30 For 30’ Anniversary Campaign 

LOS ANGELES, CA  – Grooby officially launched its ‘30 for 30’ campaign, showcasing 30 promising new Grooby models in the months ahead in celebration of its 30th anniversary in the industry. 

“As part of our 30th year celebration, we’re planning to find 30 new girls during this year who we think exemplify Grooby and who we believe could be the stars in the years to come,” says Grooby CEO, Steven Grooby. “A few of our models we’ve already shot this year, and we’re excited for what 2026 brings.” 

Grooby’s ‘30 for 30’ Anniversary Campaign kicked off with rising star Briar Bianchi, whose debut scene for GroobyGirls.com earlier this year landed her as February’s Model of the Month for the site. Since then, she’s also become a fan favorite on Grooby sites like TGirls.Porn and GroobyVR.com. 

‘30 for 30’ star Lilly Benz (Model #2) hails originally from Chicago and made her debut on GroobyGirls.com with acclaimed producer Buddy Wood. Cosette Valmont (Model #3) debuted on GroobyGirls.com as April’s Model of the Month and recently starred in a highly-rated hardcore scene with Chris Epic for the site. 

Grooby will be posting each of its ‘30 for 30’ stars at Grooby.com throughout this year. 

Founded in 1996, Grooby is widely recognized as the leading producer of trans erotica, with nearly three decades of experience pioneering inclusive and affirming adult content. The company has built a global reputation for its commitment to diversity, authenticity, and ethical production practices—centering trans performers and pushing the industry toward greater representation.

Grooby’s expansive catalog includes over 30 unique websites, multiple DVD lines, and digital streaming platforms, offering fans a wide range of high-quality content featuring both rising stars and established trans performers. As the first company where many of the industry’s most prominent trans performers make their adult debuts, Grooby has long served as a launching pad for countless beloved trans performers.

The company is also the proud host of the annual Transgender Erotica Awards (TEAs), an industry-wide celebration spotlighting trans excellence in adult entertainment. Grooby continues to lead through innovation, performer support, and a community-driven approach that prioritizes representation and respect. Learn more at Grooby.com and follow on X at @groobydotcom.