Grooby Announces New Initiative to Remove Unwanted ‘Hate’ Tattoos

Los Angeles, CA – Grooby announced their new initiative for trans performers wanting financial assistance to have their “hate” tattoos removed or covered up.

“Over the years we’ve had models come to shoots with tattoos that they tried to hide from us or were ashamed of,” said Steven Grooby. “We’ve usually left it to the producers’ discretion and either turned away models or covered the tattoos up. Many performers we work with come from estranged backgrounds, and I’ve never been from the school of thought that people can’t change. I believe in the importance of giving people a second chance. We have people who are having problems getting work either in the industry or outside of it from a mistake they made many years ago. If this can help these individuals move forward, then I believe it’s a good initiative.”

Kristel Penn added, “Those interested should contact us directly. Everything here is confidential and our offer to help remove/cover your tattoo does that oblige anyone to work for us in any capacity and does not suggest we will have work for them. This is just a gesture of good faith and one we hope helps those who take part in it.”

Those interested should contact admin@grooby.com. Grooby is also looking for tattoo artists who want to work together on this initiative.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. More information about the event can be found at theTEAShow.com.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

January 2nd, 2018|Categories: Featured Post, News|Tags: , |0 Comments

A Message for 2018 – Steven Grooby

Thank you for continuing this incredible ride with me!

Grooby started in 1996 as a pet project, and each and every day I look forward to coming to work (it’s helped that most days my office is 50 ft from my bedroom) and seeing what the morning’s emails have brought and what I have inline for the day. The content of the overnight communications often dictates the direction of the day, but opening those morning emails always brings something new – sometimes funny, sometimes sad, sometimes exhilarating and other times frustrating but never the same.

I appreciate how incredibly fortunate I am to have a job that I love doing – but with that role comes responsibilities. Responsibility for the 15 full-time staff, and 15 producers working with us. Responsibilities to try and make sure we get as much work and income to as many models as I can (with over 1500 shoots across our networks in 2017). I have responsibilities to the members to provide them with what they are paying for, responsibilities to the individual sites to make sure they’re able to keep running and fulfil their remit and responsibilities to the company, to make sure that we can keep it running, keep turning a profit, keep reinvesting in new ideas and projects and keep the ride going.

2017 has been a bit of a rocky ride. At the start of the year, website sales were down for everyone and we saw sales dip on previous years. We decided to take a long look at how we do things and have made some changes to the sites, both in technical areas (faster servers, 4k video) but in content by trying our ‘Cumshot Specials’ and increasing the scene quality – and that along with a myriad of other tweaks have brought sales much closer to what we were expecting. We had a very successful transition from ‘Shemale Yum’ to ‘Grooby Girls’ and more recently, ‘Shemale.XXX’ to ‘Tgirls.XXX’ and a few smaller domains – it was a lot of hard work, but worth it. We launched GroobyVR.com which seems to be doing okay and we’ve a good base to continue to grow this side of the business and our GroobyDVD.com has launched recently – instead of paying up to 65% to outside VOD companies, 100% of the spend comes back to us, so we can reinvest in new productions. Other highlights, were our best Transgender Erotica Awards to date, running the editorial content for Transformation magazine which I think our designer Dev and Kristel have done an amazing job on

2018 is looking to be a challenging year. The adult industry has legal issues to deal with in the UK and the US, with a UK law coming in April which everyone must prove they are over 18 before getting access to sexual material – and the US bringing in some new billing laws, I’ll be staying on top of these, don’t worry! We also have the repeal of net neutrality and it appears some big providers in the US have already started traffic shaping and we’re going to have to work with that to ensure our speeds don’t suffer. I believe we’re going to see even less companies producing trans content then previous years (there was a small spike in 2017 as a handful of mainstream companies seeing the ‘trans trend’ in the media, tried to make content but if you look, that’s mainly dropped off) and I think we’re going to see a lot of models getting disillusioned over trade/self-produced content.

My (and Grooby’s) roadmap for 2018, includes working more with independent producers both by creating a forum at TSChatter.com which is for models, producers, affiliates and other business only to discuss, promote, network and work out issues away from the public as well as finally launch T.Porn properly, allowing models to sell their content which the maximised their sales on elsewhere, directly to us. We are also producing better communication tools between the models, the company and the producers to ensure that models know exactly what to do, what to expect and what their expectations are, when they come to work with us. On a production front, we’re going to have two ‘partner-type’ websites starting this month – but then start looking at expanding into different niches, under the Trans umbrella. Different niches, and fetishes, or styles – which I’m excited about.

I’d like to end this letter where I began. With a thank you for being with us, in whatever capacity. I do appreciate that you do have choices and I do my utmost to try and do the ‘right thing’ both ethically, morally and as a business person in running this company. Those criteria don’t always match exactly but I do try and mitigate them where I can.

I wish you all the most health, luck, well being and respect for 2018.

Staying Grooby,
Steven

January 2nd, 2018|Categories: Featured Post, News||0 Comments

Grooby Releases “TGirl Teasers #6: Redheads” on DVD

Los Angeles, CA  – Grooby announced its latest title, Tgirl Teasers #6: Redheads. The DVD is now available for purchase at GroobyDVD.com.

 

“For the latest installment of our popular solo series, we decided to feature some of our favorite redheads,” stated Steven Grooby. “Everyone delivers a stellar performance here.”

 

TGirl Teasers #6: Redheads stars Shiri, Patrice Hepburn, Coco Dahlia, Lady Chrysallis Estrella, Amy Deep, Anastasia Coxx, and Scarlett Valentine in seven solo scenes directed by Buddy Wood, Jack Flash, Omar Wax, and Radius Dark. Purchase your copy at GroobyDVD.com.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Keywords: 

 

Shemale.xxx Rebranded as TGirls.xxx

Shemale.XXX will rebrand to Tgirls.XXX today.

Continuing our commitment to the community we work with, when we rebranded ShemaleYum to GroobyGirls we’re now able to rebrand Shemale.XXX to Tgirls.XXX.

Tgirls.XXX brings you the hottest, and most well known transgender models across the planet – shooting in USA, Canada, UK, Russia, Brazil and Thailand. Practically every major star has appeared on this site in both solo and hardcore content. Updating daily, Grooby will continue to grow the new brand and looks forward to working with new models, partners and creating new business while bringing the very best quality transgender erotica to the fans.

For any questions, email admin@grooby.com

CLICK HERE TO VISIT TGIRLS.XXX!

December 18th, 2017|Categories: Featured Post, News, Shemale.XXX|Tags: , , |0 Comments

Grooby Announces “Bob’s TGirls and Their Fucking Machines #4” on DVD

Los Angeles, CA – Grooby announced their latest DVD, Bob’s TGirls and their Fucking Machines #4. Directed by TEA winner Bob Maverick, the title is now available exclusively at GroobyDVD.com.

“There is something very sexy about seeing some of our most popular performers paired off with Bob’s Fucking Machine, aptly called Willie,” said Steven Grooby. “As the fourth installment of our popular series, it’s clear that Willie definitely won’t be slowing down anytime soon.”

Bob’s Tgirls and Their Fucking Machines #4 stars Chanel Santini, Natalie Mars, Alisia Rae, Sofia Sanders, Jamie Croft, and Melina George in six scenes paired with Bob’s infamous Fucking Machine. Purchase your copy at GroobyDVD.com.

ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Sign up for our FREE Holiday Letter Exchange

Ho-ho-ho!

We here at Grooby are proud to consider so many of you as our friends and family, and this year we’d like to help spread some holiday cheer.  We recognize that some people will be spending their holidays alone and we want to make sure that anybody who wants, get’s a little love from one of the Grooby Girls.

A number of our performers have asked to get involved with this and it’s open to anyone who would just like to write to our performers and get a personal response.  We can’t guarantee which performer you do get a response from but we will try and make a good match.

Want to participate? See below!

Send us an email at Santa@grooby.com and write a letter to your potential pen pal. Talk about yourself (introduce yourself), tell a story, share something personal or fun or just let them know what you’re up to – no overt sex talk please.   Just remember, just as much as you might need some holiday cheer, they might need some too!  So be kind and write in the spirit it’s intended.   If you want to send a PG photo that’s cool also!

Neither the Grooby Girls or you will have your emails addresses shown, as all letters will come through our Santa Express Mailbox!

We look forward to hearing from you – and if anyone is feeling particularly lonely or despondent over the holidays, hit us up on one of our social networks or even via the above email, and someone will try and answer you.

CLICK HERE TO SEE A LIST OF PERFORMERS WHO ARE PARTICIPATING! 

December 8th, 2017|Categories: Featured Post, News||0 Comments

IAFD and Grooby to Re-Categorize Trans Performers on IAFD.com

 

Los Angeles, CA – IAFD and Grooby announced IAFD.com is in the process of re-categorizing transgender performers on their website. Trans women will be listed as “actresses, ” and trans men will be listed as “actors,” with the additional option of allowing performers to self-identify via the submission form.  

“We are very appreciative for Steven reaching out and helping us see how important this issue is and that most importantly demonstrating it doesn’t need to be a difficult fix,” said IAFD webmaster Jeff Vanzetti. “In our internal discussions, our desire to ‘get it right the first time’ tied us in knots as we debated and tried to solve for every edge case and in doing so, paralyzed ourselves.  We didn’t want to ‘get it wrong’ so we didn’t do anything; but we realize, paradoxically, that in not acting at all, our current position ‘gets it wrong.’

“With what turned out to be only minor tweaks to our underlying data tables – not the complete revamp as we feared – we are able to provide a solution that we hope treats everyone with the respect they deserve.”

IAFD and Grooby will be working together to identify those who were listed erroneously misgendered on the site and move them into the appropriate categories. Additionally, performers can also click on the “Submit Corrections” button on their IAFD profile to let the company know how they wish to be identified on the site. IAFD estimates the majority of changes will be implemented before the end of the year.

“We’re really happy that we were able to take action and work with Jeff and the IAFD on this,” added Steven Grooby. “I reached out to them immediately after the open letter and happy to report that they recognize the problem and are allowing us to work with them. The first fix we will be doing is to ensure that IAFD has everyone in the correct gender category.  Once that is done, we’re going to look into giving them more details on specific performers and what content they may have appeared in.”

Vanzetti added, “We are ready to start migrating profiles as soon as the list is compiled or as the requests from the performers come in.  We hope to have the lion’s share of the work done before the new year. Mistakes have been made, and since we’re human we cannot claim that they won’t be made again along the way, but rest assured our goal is not to belittle or marginalize performers who share so much of themselves – amidst great risk – for our pleasure.”

“I think this is a great example of how with just a little work, we can make fixes in the industry which become a win-win for the websites and the community,” stated Grooby. “We look forward to getting this accomplished as quickly as possible. If any other companies or websites are looking for advice, as always, Kristel [Penn] is always available for you and one of the leading lights in the industry.”

ABOUT IAFD

The Internet Adult Film Database has been tracking bibliographic info on adult movies at its current home at iafd.com since 1999. With information on over 275,000 movies from 1959 through present, the IAFD is the most comprehensive database of its kind. The underlying data was compiled and maintained by Peter van Aarle until his death in 2005, after which maintenance has been provided by a dozen volunteer editors doing their own research assisted by a variety of sources – industry professionals, fellow researchers and everyday porn fans.  Along with movie listings, IAFD has a blog, a price search engine and links to over 122,000 movie reviews from the leading review sites on the Net.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Keywords: IAFD, Grooby, transgender, Internet Adult Film Database, trans performers

 

December 8th, 2017|Categories: Featured Post, News|Tags: , , |0 Comments

An Open Letter to IAFD

Dear IAFD,

Thank you for your tireless work throughout the years to make your database what it is today. Your site is an important resource for viewing the body of work of an adult performer. After seeing complaints online from trans performers about being misgendered on your site, we wanted to reach out and offer to help rectify the situation.

We understand that a project of this size can be costly and resource-heavy and that even if you wanted to make these changes, practical and logistical considerations might potentially hinder you from being able to honor the requests of trans performers in our industry.

We’d like to offer our support and services to help update the gender markers for the transgender performers so they are correctly categorized on your site. Our staff would move trans women into the “female” category and likewise trans men into the “male” category – there’s no reason to create a third category.

This would be at no cost to your company. Grooby would like to donate our time and money to make these changes as so the site can be updated as quickly as possible. We are also more than happy to have our staff sign NDA disclosures and/or have limited access to the site.

As a company, we have been fortunate for the support from many trans performers and the adult industry as a whole. We would be honored to help in this situation and to enable IAFD to be a resource for the whole adult community and fans for years to come.

We look forward to hearing from you and hope to work with you on this. Please email me at admin@grooby.com.

Kind Regards,
Steven Grooby

December 6th, 2017|Categories: Featured Post, News|Tags: , |0 Comments

Grooby Streets “Black-TGirls Jizz Jam #8” on DVD

Los Angeles, CA – Grooby, the leader in trans erotica, announced their latest DVD, Black-TGirls Jizz Jam #8, is now available for purchase at GroobyDVD.com.

 

“Our latest installment of this series is perhaps our best yet,” said Steven Grooby. “Our performer cast include some of our most popular performers from Black-TGirls.com and Kilakali did a fantastic job with these scenes.”

 

Directed by Kilakali, Black-TGirls Jizz Jam #8 stars Alana Longcawk, Miss Jizzabelle, China, Jada Dickens, and Deja. It is available for streaming and download at Grooby’s new site, GroobyDVD.com.

 

Press inquiries can be directed to kristel@grooby.com.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Grooby’s “TGirls Porn Volume 10” Now Available for Purchase

Los Angeles, CA – Grooby, the leader in trans erotica, is proud to announce their latest DVD, TGirls Porn Volume 10. The latest installment of the award-nominated series is directed by Omar Wax and can be purchased at GroobyDVD.com.

“This title comes at a great time as the series has been recently nominated in the adult industry,” said Steven Grooby. “Volume 10 includes a diverse cast of heavy hitters and upcoming stars featured together.”

TGirls Porn Volume 10 stars Alisia Rae, Hummingbird, Candy Licious, Nala, Chanel Santini, Annabelle Lane, Coco Dahlia, Jenny Flowers, Lana Solaire, and Talia Sonata paired off in five hardcore scenes. It can be purchased at GroobyDVD.com.

ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Grooby Snags Nine AVN Nominations

Los Angeles, CA – Grooby, the leader in trans erotica, received nine AVN nominations in multiple categories.

“I’d like to thank AVN and those who chose the nominations for the consideration in so many categories,” said Steven Grooby. “Our staff feel rewarded for their work during the year when they get to see these. In particular, we’re very excited about the ‘Marketing Campaign’ nominations as this is something we spend a lot of energy on.”

“I’m grateful for the multiple nominations, especially the ones we received for our company branding and specifically for our GroobyGirls.com rebranding,” added Kristel Penn. “The rebrand was a project that was in the works for years and relied on everyone in our company working together to ensure everything went smoothly. I’m grateful for the opportunity I had to help further evolve our company.”

Grooby was nominated for nine AVN nominations total, including:

 

  • Best Marketing Campaign – Company Image
  • Best Marketing Campaign – Individual Project (Grooby Girls Rebranding)
  • Best Transsexual Movie – All My Mother’s Lovers
  • Best Transsexual Movie – TGirl Teasers 4
  • Best Transsexual Series – Shemale.xxx Florida Roadtrip
  • Best Transsexual Series – TGirl Teasers
  • Best Transsexual Series – TGirls Porn
  • Best Transsexual Sex Scene – All My Mother’s Lovers (Arabelle Raphael and Delia Delions)
  • Best Virtual Reality Product/Site – GroobyVR.com

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Keywords: Grooby, GroobyGirls.com, Grooby Girls, AVN, AVN 2018, All My Mother’s Lovers, TGirl Teasers 4, Shemale xxx Florida Roadtrip, Shemale xxx, TGirls Porn, GroobyVR.com, GroobyVR, Steven Grooby, Kristel Penn

Grooby Scores 10 XBIZ Nominations, 2 XBIZ Industry Exec Nods

 

Grooby, the leader in trans erotica, scooped up ten XBIZ Awards nominations this week. In addition, company owner Steven Grooby and Marketing and Editorial Director Kristel Penn both received XBIZ Industry Exec nominations earlier this month.

 

Los Angeles, CA – Grooby, the industry leader in trans erotica, received ten XBIZ nominations earlier this week, in addition to two XBIZ Industry Exec nominations for Steven Grooby and Kristel Penn.

 

“Thank you so much to the staff at XBIZ for all the nominations,” said Steven Grooby.  “Being recognized for what we do each year is important to our models, producers, and staff as we have great pride in our company.  We’re particularly excited about being on the ‘Marketing Campaign of the Year’ list for our flagship site GroobyGirls, alongside industry giants. Good luck to all nominees.”

 

“I am very humbled by these nominations,” added Kristel Penn. “Every person in our company has poured an immense amount of love into our projects this year and I feel grateful for the opportunity to work alongside them. I’m also thankful to be listed as an XBIZ Exec nominee with Steven for the second year in a row. I owe a debt of gratitude to him for the opportunity he’s given me this year to really spread my wings and fly.”

 

Grooby is nominated in the following XBIZ Awards categories:  

 

  • Best Sex Scene: Virtual Reality – Being Aubrey
  • Best Sex Scene: Virtual Reality – Domino Presley: Superstar Edition
  • Trans Studio of the Year – Grooby
  • Trans Release of the Year – All My Mother’s Lovers
  • Trans Release of the Year – TGirls.Porn 9
  • Trans Director of the Year – Buddy Wood
  • Trans Director of the Year – Radius Dark
  • Speciality Affiliate Program of the Year – Groobybucks
  • Marketing Campaign of the Year – GroobyGirls
  • Trans Site of the Year – GroobyGirls.com

 

In addition to the nominations listed above, the company secured two XBIZ Industry Exec nominations. Steven Grooby is nominated for Businessman of the Year and Kristel Penn is nominated for Marketing Executive of the Year.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

 

 

Grooby’s ‘Mia Maffia: TS Superstar’ Now Available for Purchase

Los Angeles, CA – Grooby is proud to announce their latest DVD, Mia Maffia: TS Superstar. The title is now available for purchase at GroobyDVD.com. Mia Maffia won the 2017 TEA Award for Best International Model (West).

“I’m so excited and flattered that Grooby produced a DVD of me,” said star Mia Maffia. “Please buy and enjoy the DVD as much as I did taking the dicks filming it. Thanks for the continued love and support from my fans and everyone at Grooby! And if you enjoy my DVD, please watch me handle more dick at my official website.”

“Mia Maffia has had a stellar year and continues to one of our most popular European performers,” said Steven Grooby. “We curated some of our favorite scenes into one collection and we believe Mia’s fans will be very pleased.”  

Mia Maffia: TS Superstar features Maffia in three hardcore and four solo scenes directed by Kalin. Purchase your copy and other Grooby titles at GroobyDVD.com.

Visit Mia Maffia’s official website at MiaMaffia.xxx or follow her on Twitter @Mia_Maffia.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Kacy TGirl’s “Every Body is Fair Game” Released Exclusively at GroobyDVD.com

 

Los Angeles, CA – Grooby announced Kacy TGirl’s “Every Body is Fair Game” is now available for download and streaming exclusively at GroobyDVD.com. This is the first non-Grooby title being featured on their new streaming website.

“We launched GroobyDVD as a platform to sell our own DVD content either via a streaming service or the ability to download,” said Steven Grooby. “As we have the branding and are rapidly building traffic it made sense to offer it to other producers,  especially smaller or independent producers who may find it more difficult elsewhere.    We’ve also changed the exorbitant profit share that other services offer, to me more in favor of the producers with over 60% of revenue going to the DVD producer. We look forward to welcoming other producers and helping them build their brand.”

“I’m excited about the opportunity to once again be associated with Grooby,” said Kacy.  “Let’s face it, they’re the gold standard in tgirl content. And ‘Every Body is Fair Game’ is a perfect debut since it features 2018 TEA nominees Jasmeen Lefleur and Kristen Kraves.”

“Every Body is Fair Game” stars Kacy TGirl, Jasmeen Lefleur, and Kristen Kraves in four hardcore scenes. Described as a “pansexual playground,” this title has something for everyone.

GroobyDVD.com allows fans to easily stream or download Grooby’s entire DVD catalog all in one place. Grooby’s newest titles will be exclusively featured on the site first.  

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

[Limited Time Offer] TGirls.Porn for Only $24.99

For a very brief two week period we have joined forces with the awesome Shemale Deals to bring you this cool discount to the net’s premiere TS on TS hardcore site, TGirls.Porn!

Just $24.99 will give you full access to some of the world’s biggest names and hottest up and cummers in smouldering XXX ‘girls only’ action. A site truly dedicated to girls who love other girls shot by our top producers in crystal 4K definition.

This deal ends on 11/24, so don’t delay!  CLICK HERE FOR AN AMAZING DEAL!

November 9th, 2017|Categories: Featured Post, News||0 Comments