Grooby Featured on Vice.com, Glamour.com

 

Grooby, the leader in trans erotica, is making their mark in mainstream media with recent appearances on Vice.com and Glamour.com.

Los Angeles, CA – Grooby’s Marketing and Editorial Director Kristel Penn is featured in an interview with Vice.com, in addition to an article by Lynsey G. published earlier this week on Glamour.com.

“Our company is constantly evolving and we’ve many ideas that have yet to be realized, including having all the relevant site names changed by the end of this year,” stated  Steven Grooby. “It’s encouraging to see mainstream media able to report factually on the adult industry and show it in a positive light. While Grooby is by no means representative of an ideal company in its business and ethics, it is striving to attain that.”

In Glamour.com’s piece, How Mainstream Porn is Finally Making Room for Trans Performers, Penn lent her voice to discuss trends in trans porn, insight to Grooby’s rebrand, and the road ahead for the company. She is featured alongside industry professionals such as Adam Grayson, Tobi Hill-Meyer, Kelly Pierce, Venus Lux, Dana Vespoli, Buck Angel, Cyd St. Vincent, Viktor Belmont, and Alyx Fox.  

Grooby was also recently featured on Vice.com in an interview with Penn titled, This Leading Trans Porn Company is Wiping Slurs from Its Site, which discusses their recent rebrand from ShemaleYum.com to GroobyGirls.com and its significance within the trans adult industry.

“Both interviews were once in a lifetime opportunities to discuss the evolution of Grooby and the road ahead for us,” added Kristel Penn. “Most aren’t privy to everything that takes place behind the scenes leading up to a big decision like this, so I appreciated being able to share that process with readers outside of our industry. Stigma around porn still abounds, but the more we discuss the adult industry as a three-dimensional and evolving environment, the more we can hopefully educate others about it.”  

Last month Grooby rebranded their flagship site (ShemaleYum.com) to the new GroobyGirls.com. Earlier this week their site, BlackShemaleHardcore.com, was rebranded to BlackTGirlsHardcore.com. More site and DVD-line rebrands are in the works and will be rolling out in the months to come. For more information, visit Grooby.com.

 

 

Grooby Clearance Sale! Limited Time Offer!

For a limited time only, you can score your favorite Grooby goodies at a fantastic price! $5 for any of our Grooby tees, $30 for our limited edition Grooby hoodie, and tons of our DVDs starting at only $10!

CLICK HERE TO CHECK OUT THE SALE NOW!

 

September 14th, 2017|Categories: Featured Post, News|Tags: , |0 Comments

Grooby’s FloridaTGirls.com to Raise Money for Hurricane Irma Relief

Grooby, the leading producer of trans erotica, announces their one-off site, FloridaTGirls.com, as an effort to raise money for Hurricane Irma relief efforts in Florida and the surrounding regions. 100% of the site’s income will be donated directly to GlobalGiving.

Los Angeles, CA – Grooby announced their charity appeal to raise money for Hurricane Irma relief efforts with the creation of their one-off site, FloridaTgirls.com. Grooby staff worked overtime to create the standalone site in record time as a means to raise money for hurricane relief for Florida and the surrounding areas.

“We weren’t expecting to have to do another one of these so fast, but our staff has really went above and beyond spending their own time over the weekend to get this appeal site up,” said Steven Grooby. “ One of our photographers and our main video editor both live in Florida, and we’ve featured hundreds of models from the state over the year. Considering the scale of the issues and what has been going on in some of the islands, we’re extending the campaign for hurricane relief for the whole region.”

FloridaTGirls.com features 50 scenes of Florida-based performers who appear across Grooby’s vast menu of sites. For a simple one-time fee, customers will receive unlimited access and downloads to the site, with the added bonus that 100% of what they pay will be donated to GlobalGiving.

Grooby also recently created, TGirlTexas.com, to raise money for the Hurricane Harvey relief efforts in Texas. 100% of the income from that site will be donated directly to Global Giving as well.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

TS Madison to Host 2018 TEAs in Hollywood

The TEAs, also known as the Transgender Erotica Awards, is proud to announce viral sensation TS Madison as the Mistress of Ceremonies for the 10th anniversary show in 2018.

Los Angeles, CA – The TEAs announced viral sensation TS Madison as their Mistress of Ceremonies for their 10th anniversary show in 2018. The “Lemme Pick You Up” web series creator hosted the TEAs in 2017 and is also a recipient of their Lifetime Achievement Award. The 3-day event will be held at the Avalon and its connecting property, the Bardot, in Hollywood, CA.

“I am very excited to return this year, last year we had a wonderful time and great opening,” said Madison. “I plan to be the life of the party as always, honey. I am glad to be a part of all forms of entertainment, from adult to mainstream.”

“Madison has really introduced a new element to the awards as the host and I’m excited to see what she brings to the party this year,” added Steven Grooby. “Her brand of on-point humor, knowledge of the adult industry, and her quick wit keep us all entertained. It’s a privilege for us to have her as a host.”

The 2018 TEAs are a three-day event held in Hollywood, CA, kicking off with an official pre-party at the Bardot on March 9, a daytime fan convention at the Avalon on March 10, and ramping up to the awards ceremony on March 11 at the Avalon.

The 2018 sponsorship packages are now posted to the website here: http://www.theteashow.com/sponsorship-info

Sponsor and media inquiries can be directed to Kristel Penn at kristel@grooby.com.

More details about the event will be released in the months to come. Visit their official website at theTEAShow.com.

Grooby’s ‘Bob’s TGirls and Their Fucking Machines 3’ Now Available for Purchase

Los Angeles, CA – Grooby announced their newest DVD, Bob’s TGirls and their Fucking Machines 3, directed by TEA Lifetime Achievement Award recipient Bob Maverick. The title stars Aubrey Starr, Mara Nova, Vixxen Goddess, Isabella Sorrenti, Tyra Scott, Kimberlin Rixx, and a Fucking Machine affectionately named “Willie.” The DVD can be purchased directly at GroobyStore.com.

“Our latest performers prove their prowess with Willie, the Fucking Machine,” said director Bob Maverick. “You really have to have some stamina to be in these type of scenes and everyone really showed Willie who’s boss!”

Bob’s TGirls and Their Fucking Machines 3 is the third installment to the popular series, enlisting the industry’s top stars and pairing them with Maverick’s famous Fucking Machine. All three DVDs from the series can be purchased at the GroobyStore.com.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

Grooby’s TGirlTexas.com to Raise Money for Houston Hurricane Relief

Grooby, the leader in trans erotica, announces their one-off site, TGirlTexas.com, as an effort to raise money for hurricane relief efforts in Houston, TX. 100% of the income generated from the site will be donated directly to GlobalGiving.

Los Angeles, CA – Grooby announced their charity appeal to raise money for those affected by the hurricane in Texas with the creation of their one-off site, TgirlTexas.com. Grooby staff volunteered their time and worked around the clock to create the standalone website, which features Grooby’s Texan models. Surfers can choose from a range of prices to donate and then receive access to all of the site’s content for a one-time payment.

“There are many, many Grooby Girls come from Texas and surrounding states and it’s an area we’ve always worked in, with our first ever shoots coming from Corpus Christi in 1996,” stated Steven Grooby. “Omar Wax works with many models there and we want to do something that can get some money back into those communities who are suffering through this disaster.   We went through the models across our sites from the past year or so from Texas, pulled out some great sets of them and decided to create this site as a fundraiser.”

TGirlTexas.com features 50 scenes of Texan-based tgirls who appear across Grooby’s vast website offerings. For a one-time fee, consumers will receive unlimited access and downloads to the site, with the added bonus that 100% of what they pay will be donated to GlobalGiving’s Hurricane Harvey Relief Fund.

Grooby added, “100% of the income will go directly to the GlobalGiving. That means for every $15 purchase, $15 will be donated.  We decided on the GlobalGiving as a charity that supports everyone, regardless of any labels.  Many of our models may not be directly affected but their friends, families, and neighbors may be and we want to reach the whole of society. We just hope that the little we raise can go some way to providing relief to those affected.”

 

ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

The New Grooby Girls: An Interview with Steven Grooby

On August 15, 2017, we rebranded our flagship site, ShemaleYum.com, to GroobyGirls.com. This is a big day for Grooby and we’re excited to share the news with the world. The Grooby staff have been hard at work to ensure the switchover is seamless for our customers, but please be patient with us as this is a massive project.   

People looking for the official press release can click here, but we wanted to talk more about the rebrand in a format we felt was more our style. In this interview, Steven Grooby and Kristel Penn chat about the history of Grooby and its place in trans porn, the new site and what will happen to the original site, and the future of the company.  

Be sure to follow us on Twitter at @GroobyGirls and @Groobydotcom for more updates.

Kristel Penn: By the time I joined the company ten years ago, ShemaleYum.com was already established as the site for trans porn, especially for performers looking to make their big break in the industry. Can you speak a bit about the origin story of Grooby and your flagship site? First of all, does the name ‘Grooby’ have some kind of personal significance to you or is it just a made up word?

Steven Grooby: Have you only been with the company for ten years, it seems longer?  Grooby is just a made up word, because ‘Groovy’ was unavailable.  I got tired of people asking me what it meant, so I started calling myself Steven Grooby,  so it’s become very personal to me. I love the word.

KP: I bet it seems longer because of all the white hair I’ve probably given you by now! Although the Grooby brand is now exclusively associated with trans content, most people would be surprised to know you owned a number of non-trans sites back in the day.

SG: As domain names were so expensive in 1996 (and I was broke) I bought ‘Grooby.com’ as a domain to cover a number of AVS sites I had in different niches, so the sites were grooby.com/shemale/, grooby.com/bbw, grooby.com/shaved, etc. When it was clear the ‘shemale’ niche was rocketing above the other niches and I decided to create a unique site for that, I settled on the name ‘Shemale Yum’ as something catchy. It doesn’t actually mean anything other than the general idea that ‘Yum’ means (tasty, gorgeous) and ‘shemale’ was the go to word, for the little amount of transsexual porn available on video and magazines at this time.

KP: When you created ‘Shemale Yum’ in the late 90s, what was trans porn like back then? Were there a lot of other sites creating trans content exclusively and were terms like ‘Shemale’ and ‘Tranny’ commonplace then?

SG: There were a few minor sites when we started but the newsgroups were all ‘shemale’ and the other porn available on VHS were often ‘Shemale’ and ‘Tranny’ titles.  The first other websites I saw were Shemalexxx.com and Planet Shemale.  We actually started coining ‘Tgirls’ earlier than anyone else in porn, and have really been instrumental in that usage.

KP: It’s kind of cool to see how much the term “tgirl” is used now, both in and out of porn. I’ve also heard performers say they’re a “Yum Girl” which I’ve seen use interchangeably with “Grooby Girl.”

SG: ‘Shemale Yum’ is the home planet. All other sites are spin-offs from it. It’s the website that most TS models in the industry first appear on. Since 1997, it’s been featuring new models and existing stars. It’s the first place models like Vo D’Balm, Domino Presley, Foxxy, Natassia Dreams, Kylie Maria, Morgan Bailey, Bailey Jay, Jessica Foxx, and probably over 1800 other performers were photographed here first. Black-Tgirls.com came from Shemale Yum, as did Brazilian-Transsexuals.com; almost all other sites we run owe their success to Shemale Yum. Everyone knows the name and the brand.

KP: How funny – all these years, I actually thought Black-TGirls.com was launched at the same time as ShemaleYum.com! I find I still learn something new every day at work.  What about you? In your experience of being in the industry for over 20+ years, do you think the social consciousness in society (non-porn) mirrors the social consciousness within the adult community?

SG: I think the transgender porn industry has done more to bring more girls to be authentic to themselves and embrace their gender earlier, than any other industry.  Media is still catching up, almost every portrayal of a trans person is still problematic and doesn’t show them as more than a misinformed stereotype.  

KP: I agree, there still isn’t a lot of diversity in mainstream media when it comes to trans people – which means those few representations tend to either be too “ideal” or too much of a two-dimensional stereotype. Either way, lack of representation misses the nuances of what it means to be trans.

SG: Sites like Shemale Yum started showing models that were outside the stereotype norm of a ‘shemale pornstar’ very early on, inviting models from different backgrounds, body shapes and sizes, ages and stages of transition. We showcased diverse models and in turn, I’ve been told many times, that girls who saw these diverse models who were more authentic, were encouraged to make the first steps themselves.

KP: Because Yum also features performers who are earlier on in their transition alongside some of the biggest names in TS porn, I think many apply to the site when they want to make their big media debuts.  

SG: I truly believe with no hyperbole intended, that we’ve been responsible for many girls being able to be true to themselves.  While many may find this problematic because of their own issues with the porn, there are few other outlets that have allowed girls social interaction and a platform to be themselves.

KP: I often get frustrated by the misconceptions about porn outside of our industry, and in particular, misconceptions about Grooby as a company. I’ve heard some out crazy, outright lies about us and it still makes me mad! I don’t know how you stay so calm. Perhaps I’ll be calmer 10 years from now.

SG: I’ve been in this industry longer than most, and at Grooby we’ve evolved and changed. In the early days, when I was younger and traveling the world, the ego did overtake a bit too much and I recognize that.  We did always believe in treating the models with respect and manners, which is why we’ve seen producers come and exit the company rather rapidly if they didn’t fit our ethos.   

I stand by everything our company does – and with the people we work with in the US and Europe, we’ve created a company that the employees are genuinely proud of.  We always try to do ‘the right thing’ and we’ve evolved from being just a porn delivery company, to an adult entertainment media lifestyle company with more than just porn.   

KP: I’ve been particularly proud of our evolution into a lifestyle company, with the creation of TAIF (Trans Adult Industry Foundation), handling the editorial content for Transformation Magazine, and the educational workshops we’ve been hosting in non-porn specific places on destigmatizing porn and its consumption. Despite that, however, I notice you are still confronted on social media on a somewhat regular basis (although, it seems with less frequency these days).

SG: I’m probably the easiest target in the whole adult industry as I engage people on social media, and because like the entrepreneurs I admire, I believe in being the face of the company. The attacks on us, or on me personally, by a small group of people I find amusing, the only issue they can find were on the site name – or that fact that I’m a ‘white’, ‘cis-gender’, ‘male’.  I’ve seen interviews where people have claimed to have been instrumental in the name changing of the TEA’s and I’m sure there will be a few here also. Only last week, a cam performer claimed the reason we changed the TEA’s was because of sponsorship money, which was absolutely false.

KP: Do you have to fight the urge to respond to every untrue claim? I know I do.

SG: When you’ve been at the top of the game as long as have, you expect to be sniped.  We just take it as it is,  make the statements why we are doing what we do, stand by it and if people want to discuss it, then by all means. But nobody other than the Grooby staff members have had any input on any name changes we’ve ever done.  That’s the fact.

KP: I bet some will be shocked by the name change.

SG: Never say never (and I never did!).

As you know, this wasn’t an overnight decision. It’s been a planned and protracted timeline that’s taken us to the renaming of the site and a lot of work to get ‘GroobyGirls’ built into the brand it is now.

KP:  Yes, this was definitely a decision that took quite some time to solidify. I’m glad we waited until we could get all of our ducks in a row. I think this rebrand will feel very fitting to our fans and performers. It won’t take a lot of energy to make that switch over in someone’s head.

SG: Yes, and also, change is good, and we’ve changed our company and sites constantly over the past 20 years, but simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ into the brand, to be bigger than the individual website names.

The tshirts, calendars, all the merchandise, the hashtags, and the naming of more new products with ‘Grooby’ such as GroobyVR.com and GroobyDVD.com have all been to make ‘Grooby’ the searchable word, and the key to this has been to get ‘Grooby’ into the more general usage that it has become.

KP: Just to reference a point people generally bring up when it comes to keywords/search terms used in porn. You mentioned before that words like “shemale” are the most searched for porn than other related terms.

SG: Yes, most research shows that it is – and for search engines, people looking for transsexual porn will use that. We dropped using the word in all our editorials and previews years ago and worked on making ‘GroobyGirls’ a bigger descriptor. If you look now, where ShemaleYum.com used to rank 1st page on a search for ‘shemale’, it doesn’t feature at all now – so for us, the search engines on that word are now irrelevant. But ask practically anyone who is interested in transsexual porn to name the biggest TS porn companies and Grooby is going to be within the first names they mention. We can spend more time and energy on more specific search terms and reaching new audiences through the branding.

We’ve had to recognize that the word ‘shemale’ can be considered offensive by a lot of our models, and even though they’ve continued to work with us, our aim has never been anything but to show them the utmost respect and to create an environment and company which they will to love to work in.
GroobyGirls.com is the perfect fit for the new site.  Through our marketing and merchandising and lots of effort that name has become synonymous with trans girls who work in, or want to work in adult entertainment.  Across social media you will already see girls calling themselves ‘Grooby Girls’ and anybody with a passing interest in trans porn, know’s what ‘Grooby’ is.
We’re the first site not to have to use any descriptor in our title other than ‘girl’.  Which is exactly what our models are.   Gorgeous, interesting, fun, sexy, powerful girls.  They’re Grooby Girls.

KP: So why did you go with GroobyGirls?

SG: When you and I sat down to go over new names for ShemaleYum all those years ago, the one thing I absolutely did not want, was to do what I think everyone would have expected, to change it to ‘TgirlYum’ or something else using ‘transsexual’, ‘tgirl’ etc. I wanted something that defined the models less in the typical descriptor words, yet defined them within another.

KP: I do remember those conversations quite vividly! We brainstormed for what felt like hours, not coming to an agreement that felt like a good fit, tabling the project for a bit, and then returning back to it again.

SG: Using our brand name (as a company that specializes only in the transgender field) is what defines the type of model and they are all girls, so ‘GroobyGirls’ is the perfect website. Fans should be in no doubt what sort of content we feature, and models are already happily wearing and promoting our ‘GroobyGirls’ shirts and brand.

KP: What has been the most difficult part about this switchover process?

SG: Keeping it a secret. Apart from only a small handful of Grooby staff, absolutely nobody had any idea we’re about to do this. So it was difficult and I think that makes it more exciting and for me more fun.

KP: This morning our staff coordinated and triple-checked with each other before making the switch over to ensure we timed everything right. Do you think this is going to make a difference in sales for us?  How do you think the members will react?

SG: It’s good to make changes and keep things fresh. I don’t think this will affect the sales immediately either negatively or positively but it’s going to help with the continuance and building of the Grooby brand. I think the members will mostly be nonchalant, they come for the models and not the name. We have amazing support from them, but if this does help some people decide to join when they previously had an issue with it, then all the better. The main effect is going to be for the models. Many haven’t had a problem with the name but many have, even though they’ve understood the why’s and history of the site. This should hopefully resolve any of those issues and I believe by just being ‘Grooby Girls’ it’s something they can continue to be proud of and stand by.

KP: What’s going to happen to the old site?

SG: We’ll have to keep it up as a redirect but simply when people type it in, they’ll be redirected to the new GroobyGirls.com. We’ll work with affiliates and sites on changing their branding and links. It’s a long process – we aim to get the ‘previously known as’ off the site within 12 months and the Shemale Yum brand will fade organically.

KP: What about all the logos on the photos and videos on existing content?

SG: It would be financially impossible to change all of them – and they are of that time. Everything going forward will be branded GroobyGirls.com.

KP: Grooby owns and operates over 30 membership sites. Do you plan on changing the names of any of our other sites that have the word “shemale” in it?

SG: ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we’ve plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.

KP: Do you think this will encourage other sites to change their name from ‘Shemale … ‘  or other similar rebrands?

SG: I have no idea and I don’t really care. We make decisions for our company. We’re the most recognised brand in the world for trans porn from a business, fan and model perspective. We’re proud of our standing in the community and the support we both give and get with the trans adult community and the wider adult business community. As I stated, this has been a long and planned path to get to this position and we still have some way to go. What ever other companies or sites do is entirely up to them.

KP: What do you see ahead for Grooby?

SG: Grooby is going to continue to capitalize and build on our brand but stay specialized only in the transgender field.  We’re going to look at more reaching out into the community and continue to work on getting our foundation, TAIF.org, to continue doing good work in the wider trans world.  

KP:  I’ve also been researching additional organizations where TAIF can donate money to. I’d like to also encourage people to email us suggestions of organizations who might benefit from support from TAIF.  Any insight on what’s ahead production wise for us?

SG: On the production side, we are always looking for new opportunities.  Our recent deal to do the editorial content for print publication, Transformation, is very exciting and we may look at more ideas like that.

In the immediate future to celebrate and commemorate the changing of the site name, we have new tshirts, embroidered patches, and stickers going out to all the models – and the much anticipated annual Grooby Girls Calendar will be out soon.

KP: And also, the super secret Grooby Staff Calendar with cover model Steven Grooby.  And me is Miss September.

Grooby’s ShemaleYum.com Rebrands to GroobyGirls.com

Grooby, the leader in trans erotica, announces their flagship site, ShemaleYum.com, will be switched over to GroobyGirls.com effective today.

Los Angeles, CA – Grooby announced their flagship site, ShemaleYum.com, will be rebranded as GroobyGirls.com starting today.

“Change is good, and we’ve changed our company and sites constantly over the past 20 years,” said Steven Grooby. “Simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done overnight and without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ brands, which we’ve spent a number of years doing. We’re now in the position where they can replace the original website name.”

ShemaleYum.com launched in 1996 and is the world’s longest running trans adult website, featuring an unprecedented mix of newcomers and top stars annually.  Many of the most popular TS performers today had their first shoots on ShemaleYum, including Vo D’Balm, Domino Presley, Kylie Maria, Wendy Williams, Bailey Jay, and over 1850 different trans women.

GroobyGirls.com launched in 2011 as a promotional site for Grooby models. Each year a limited number of t-shirts are released to the models and fans.  Other GroobyGirls merchandise has included calendars, playing cards, towels, stickers, and tattoos.

The company currently operates over 30 membership sites and produces approximately 50 DVDs a year. Visit the new site at GroobyGirls.com.

When asked if Grooby had plans to change the names of any of their other sites, he stated, “ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we have plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.”

Grooby’s Marketing and Editorial Director Kristel Penn added, “Grooby has been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not,  I believe people will see this change is a more accurate reflection of our company ethos.”

Existing affiliates will not need to change their links. Interested affiliates can contact admin@grooby.com directly.

All press inquiries can be directed to kristel@grooby.com.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

Transformation Magazine’s Coveted Sexy Swimsuit Issue Now Available

Transformation, the leading trans magazine in the world, announced their 5th Annual Sexy Swimsuit Issue now available for purchase at CenturianOnline.com.

Los Angeles, CA – Transformation Magazine’s famous summer issue (#102) is now available for purchase at CenturianOnline.com, with trans performer Sunshyne Monroe as its cover model.

“Issue #102 celebrates Transformation’s popular annual sexy swimsuit feature,” said Transformation’s Editor Kristel Penn. “It was a tradition we wanted to continue and thought it would be fun to give an extra incentive by turning it into a contest. We received submissions from people from around the world, from both performers and non-performers. Beauty comes in many forms and we wanted to showcase that here. Likewise, we thought Sunshyne Monroe, affectionately nicknamed ‘the Body,’ would be perfect as our cover model.”

Transformation hosted an open competition and encouraged people to submit their best swimsuit photos for a chance to be featured in the magazine and cash prizes donated by Grooby. With nearly a hundred entrants, the editorial staff selected a handful of submissions for the coveted photospread feature and awarded Tatiana Summers as the grand prize $500 winner, with runner-ups Shiri and Sasha de Sade taking home $200 each.

“It’s hard to believe that the swimsuit theme issue we developed spur of the moment has already reached its fifth year and is still going strong, continuing to be our most popular issue of the year,” stated publisher Hanna Rodgers. “I wanted to give tgirls an opportunity to show off their beautiful bodies, to celebrate all shapes and sizes and levels of transition in order to inspire everyone in the community to be proud of who they are. I’m extremely pleased that Kristel has kept the tradition alive and has made so many improvements to Transformation overall; the magazine just keeps getting better and better with every issue, and our fans are loving all the changes.”

Penn continued, “My goal for Transformation is to retain its unique intersectionality. It’s a lifestyle magazine for experience-rich lives – we don’t shy away from nudity, sex and sexuality, kink play, and other topics that are relevant to the LGBTQ community. We aim to be a resource with a wider reach than just adult content.”

Transformation #102 is their celebrated Sexy Swimsuit Issue with TEA nominee Sunshyne Monroe gracing its cover and includes their 5th annual Sexy Swimsuit Spread, Reader’s Letters, centerfold Jenna Tales, an exclusive interview with kink photographer and educator Lord Morpheous, Bad Dragon toy review with Natalie Mars, advice columns from Aunt Randi and a licensed therapist, and much more. Issue #102 and previous issues can be purchased at CenturianOnline.com.

Grooby’s Florida Roadtrip #5 Hits Shelves Today

Los Angeles, CA – Grooby is proud to announce their latest title, Florida Roadtrip #5. The DVD is now available for purchase at the GroobyStore.com.

“Jack Flash once again delivers some of the hottest performers from the Sunshine State,” stated Steven Grooby. “We’re at our fifth installment of this series with no intention of bringing down the heat. We’ve assembled a strong cast of our current Florida hotties and I think our customers are going to be very pleased.”

Florida Roadtrip #5 is directed by Jack Flash and features five hardcore scenes from Florida’s top performers, such as Jennifer Revlon, Barbie, Diana Love, Mayland, and Christina Skyye. This DVD, along with Grooby’s other newest titles, can be purchased directly at the GroobyStore.com.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company has numerous popular DVD lines, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

Photographer Opening at Grooby!

Are you a seasoned or budding shooter looking to get into the industry? We have a job opening for a photographer in the Toronto, Vancouver, and Calgary areas.

Equipment

You need to be working with a good quality digital camera at least 5mp and able to shoot at high resolutions, have a portable set of lights and a DV camera (takes mini-DV tapes).

What’s in it for you?

Apart from the opportunity to meet and work with all these great girls? We offer competitive rates of pay and on-going work. If you shoot enough girls in one location for us, we’ll close off that area so only you can work that patch. Most of our photographers have been working with us for years, you treat us right and it comes back to you!

The Job

To be able to meet and make connections with TS models on your own, whether through the internet, newspapers, the street or your own contacts. To take good quality, well-lit photos and video clips for the internet. To present yourself and the company in a good image. We expect photographers to work exclusively for us within the US but may make exception elsewhere. Photographers are responsible for getting ID’s and legal paperwork from the models and sending it to us. The ability to either FTP the images or cut to CD and mail in to our office with the tapes and paperwork.

If you think this is something you’re interested in, please send your full details, location and sample photos to michael@grooby.com with the subject line “Photographer.”

July 19th, 2017|Categories: Featured Post, News|Tags: , |0 Comments

2018 Marks 10th Anniversary for the TEAs

Los Angeles, CA – The 2018 Transgender Erotica Awards (also known as the TEAs) will celebrate their 10th anniversary with special guests and features planned for the upcoming show. The three-day event will be held during March 9-11 at Avalon and Bardot (Avalon’s connecting property) located in Hollywood, CA.

The TEAs continues to be the only event of its kind, celebrating the accomplishments of the trans adult industry. From its humble beginnings as an online competition hosted by Grooby, it has since expanded into a three-day event drawing in guests from all over the world.

“It’s hard to believe that we’ve been doing this for 10 years,  it seems like we’re just getting started in what we can accomplish with this show,” said Steven Grooby. “The growth has been tremendous and the support we’ve gained both from the trans community and the wider adult business community fantastic. I’m looking forward to seeing what we can do to make this show extra special this year and make sure as many people can come and enjoy it.”

Following the same schedule as last year, the 3-day event will kick off with a pre-party on Friday, March 9, at the Bardot, a daytime fan convention on Saturday, and finishing off with the popular awards ceremony on Sunday, March 11, at the Avalon. More details about the event will be released in the months to come. Visit their official website at theTEAShow.com.

The 2018 sponsorship packages are now posted to the website here: http://www.theteashow.com/sponsorship-info

Sponsor and media inquiries can be directed to Kristel Penn at kristel@grooby.com.

Grooby’s ‘Bob’s TGirls and Their Fucking Machines 2’ Hits Shelves Today

Los Angeles, CA – Grooby and Exquisite are proud to announce their highly anticipated DVD, Bob’s TGirls and Their Fucking Machines 2. Part of the Grooby Spotlight series, this is the sophomore follow-up to TEA winner Bob Maverick’s inaugural title from earlier this year.

“After receiving such positive feedback from the first DVD, we knew we wanted to see who else was willing to go up against Bob’s infamous Fucking Machine,” said Steven Grooby. “We’ve hand selected a great variety of performers to showcase just how this machine handles against the best of the best alongside some notable newbies.”

The series, created by TEA winner Bob Maverick, is groundbreaking in trans porn for its creative use of a Fucking Machine. Bob’s TGirls and Their Fucking Machines 2 stars Honey Foxxx, Chelsea Marie, Michelle Firestone, Lena Kelly, Oliviah Ovahness, and Bailey Love in six hardcore scenes directed by Bob Maverick. It is available for purchase at GroobyStore.com.

Media inquiries can be directed to kristel@grooby.com.

Founded in 1996, Grooby is currently based in Los Angeles, CA, and is the leading producer of trans erotica. Operating over 30 membership sites, the company has numerous popular DVD lines and operates the GroobyNetwork.com, which gives models a unique opportunity to own and manage their own solo site. They are also the host of the annual TEAs (Transgender Erotica Awards) in Hollywood, CA. For more information, visit Grooby.com.

CLICK HERE TO PURCHASE THE DVD HERE!

Special Pride Edition of SPUNK Lube!

SPUNK Lube stands strong with all people, especially our friends in the LGBTQ+ community. If your celebration takes a more intimate turn, we take PRIDE in being your personal lubricant of choice. Happy PRIDE to all and to all a good time. This special commemorative pride edition is in limited supply. Available in 8 oz/236ml size only since this is a special commemorative label of SPUNK Lube Hybrid for PRIDE. A portion of all proceeds will be donated to Equality March for Unity and Pride.
June 6th, 2017|Categories: Featured Post, News|Tags: , , , |0 Comments

Grooby Releases Special Edition 2-Disc DVD for ‘The TEA Show 2017’

Los Angeles, CA – Grooby is proud to announce their latest DVD, The TEA Show 2017. The 2-disc special edition includes hardcore scenes from 2017 TEA winners and exclusive footage from the most recent TEA show held this past March at the Avalon in Hollywood, CA. This is the first time TEA show footage has been available on DVD.

“This is one of my favorite releases of the year – not only does it bring together some of the greatest TS performers into one multi-scene release, but it also ties in a lot of footage from the TEAs for those unable to attend (and to encourage people to come next year),” said Steven Grooby.  “There is a lot going on in this DVD with a wide range of girls, including Aubrey Kate and Natalie Mars, who are both featured in a lot of recent productions, but I believe these scenes exemplify why they and the other girls were so popular this year.”

The TEA Show 2017 stars 2017 TEA winners Aubrey Kate, Mia Maffia, Megumi, Natalie Mars, and Casey Kisses in five hardcore scenes. A special bonus disc includes exclusive footage from the 2017 TEA Show hosted by viral sensation and TEA Lifetime Achievement recipient TS Madison. Purchase your copy at the GroobyStore.com.

Media inquiries can be directed to kristel@grooby.com.

Founded in 1996, Grooby is currently based in Los Angeles, CA, and is the leading producer of trans erotica. Operating over 30 membership sites, the company has numerous popular DVD lines and operates the GroobyNetwork.com, which gives models a unique opportunity to own and manage their own solo site. They are also the host of the annual TEAs (Transgender Erotica Awards) in Hollywood, CA. For more information, visit Grooby.com.