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Being transgender in today’s America

ThroughTheBenz_featuredsize

Looking back at 2017 it’s difficult to see it as anything but a disastrous year for the transgender community, and to feel a great deal of trepidation about what 2018 has in store for us. As a community we certainly faced many challenges last year and it’s easy to get caught up in all the negativity and feel a sense of hopeless or frustration seeing so much of what we gained under previous administrations being undone by Trump, but there is reason to be hopeful.

The election last November was a historic day for the transgender community as seven openly transgender candidates won elections across the nation, winning seats on school boards, city councils, and in a state house. Voter turnout was strong and Americans sent a clear and loud message that the Trump Administration’s agenda of hate and discrimination is not working and is not endorsed by a growing number of Americans. Democrat Danica Roem became the first openly transgender candidate to be elected and seated to a state legislature when she beat 26-year incumbent Bob Marshall for a seat in the Virginia House of Delegates. Marshall is well known for his anti-trans beliefs, having proposed a bathroom bill last year to restrict access to public bathrooms for trans people, and continually mis-gendered Roem during the campaign. Ms. Roem was sworn into office this week. Andrea Jenkins became the first transgender woman of color to be elected to public office as she won a seat in the Minneapolis City Council to represent the city’s 8th ward with a convincing win, getting more than 70% of the votes. And there is every reason to be hopeful that in this year’s mid-term election the Democrats will continue to gain more seats in Congress. Trump’s dismal approval rating, along with the large number of Republican House members opting not to run for reelection, have paved the way for a major shakeup in the House. Gaining control of the Senate is more of a longshot, but still within range. This is why it is so vitally important for trans people to register and vote; we need to make our voices and our votes heard now more than ever.

Another major victory was achieved when the courts, and public opinion, ruled against Trump’s proposed ban against transgender people serving openly in the military. After several courts ruled against the ban, and many military leaders spoke out against the ban, Trump finally gave up the battle. But what Trump did accomplish was to draw public attention to the many transgender service members who, as District Judge Kollar-Kotelly noted in the first of several court rulings against the ban “have and continue to serve with distinction.” Trumps attempt to drum trans service member out of the military backfired and only served to strengthen the resolve of those who serve and those who support them.

Illinois recently became the second state to ban the “trans panic” legal defense, after California led the way and banned it in 2014. While this is certainly a positive step to have another state ban this barbaric legal defense, it’s disheartening that there are still 48 states in America where it is allowed. But momentum is building and activists are mounting legislative campaigns to follow suit in seven other states this year.

In a move that was bizarre even for Trump, he tried to ban the Centers for Disease Control and Prevention (CDC) from using the word “transgender” but once again public outrage forced him into backing off from his demand. Last December The Washington Post reported that the Trump administration banned the CDC from using seven words — “fetus,” “transgender,” “diversity,” “science-based,” “evidence-based,” “vulnerable,” and “entitlement” in any documents used to prepare the agency’s budget. This sparked immediate outrage from across the nation and sent the administration backpedaling in an attempt to ease the uproar. This was yet another blatant attempt to erase the trans population from existence, but once again the action was rebuffed by outraged Americans.

These are but a few examples of the gains we’ve made the past year, and I’m sure I’ve missed some. It’s easy to overlook the good things that are happening when we’re bombarded daily with so much negativity, but they are there if we look. And I think we all, myself included, need to refocus on the positives and not dwell so much on the negatives. We also need to find the resolve to keep fighting and not give in, and to work towards creating more positive outcomes. The reality of the world we live in today is that is we choose to do nothing we are in effect endorsing the Trump administration’s agenda of hate and discrimination, and I don’t think any of us are okay with that.

Collectively and individually we are stronger than we realize. I just read a post on social media by a friend about what she has had to endure during her life, and she has had deal with some horrendous situations and a lot guilt and self-doubt. But she fought through it and survived and is stronger because of it. It pains me that so many in the trans community have had such difficult and challenging lives, but the positive side of that is it makes us stronger and better able to survive the difficult times we face later in life. And we as a nation and a community are facing one of those difficult times now. But make no mistake, we will prevail. The transgender community is going to be thriving long after Donald Trump is nothing but a distant and unpleasant memory in this nations history. We just have to have faith in ourselves and our fellow Americans that right will prevail, as it always has.

On a personal note, I’m excited to be back writing my Through The Benz column after being on hiatus for a while and thank you all for sticking with me.

Becca-Signature2

Kelly Clare to Sponsor 2018 TEAs

Los Angeles, CA – TS performer Kelly Clare announced her sponsorship of the 2018 TEAs. Her website, TSKellyClare.com, is also nominated for Best Solo Site.

“I’m honored to support and sponsor the TEAs for the first time this year,” said Kelly Clare. “It’s been a few years since I’ve attended and I’m excited to see how much the shown has grown since then!”

“We’re really appreciative of Kelly’s support and enthusiasm for the upcoming TEAs,” said TEA Executive Producer Kristel Penn. “The success of the show is completely dependent on our sponsors and it says a lot to see Kelly and others in our community pitch in to make the TEAs what it is today.”

Visit Kelly Clare’s official website at TSKellyClare.com. Fans can also follow her on Twitter at @KellyClareBabi.

The 2018 sponsorship packages are now posted on the website here: http://www.theteashow.com/sponsorship-info

Sponsor and media inquiries can be directed to Kristel Penn at kristel@grooby.com.

The 2018 TEAs are a three-day event held in Hollywood, CA, kicking off with an official pre-party at the Bardot on March 9, a daytime fan convention at the Avalon on March 10, and ramping up to the awards ceremony on March 11 at the Avalon. The awards will be hosted by viral sensation TEA Lifetime Achievement recipient TS Madison.

More details about the event will be released in the months to come. Visit their official website at theTEAShow.com.

Keywords: Kelly Clare, TEA 2018, TEA, Transgender Erotica Awards, Trans Awards, Trans Adult Awards, Grooby

Grooby Announces New Initiative to Remove Unwanted ‘Hate’ Tattoos

Los Angeles, CA – Grooby announced their new initiative for trans performers wanting financial assistance to have their “hate” tattoos removed or covered up.

“Over the years we’ve had models come to shoots with tattoos that they tried to hide from us or were ashamed of,” said Steven Grooby. “We’ve usually left it to the producers’ discretion and either turned away models or covered the tattoos up. Many performers we work with come from estranged backgrounds, and I’ve never been from the school of thought that people can’t change. I believe in the importance of giving people a second chance. We have people who are having problems getting work either in the industry or outside of it from a mistake they made many years ago. If this can help these individuals move forward, then I believe it’s a good initiative.”

Kristel Penn added, “Those interested should contact us directly. Everything here is confidential and our offer to help remove/cover your tattoo does that oblige anyone to work for us in any capacity and does not suggest we will have work for them. This is just a gesture of good faith and one we hope helps those who take part in it.”

Those interested should contact admin@grooby.com. Grooby is also looking for tattoo artists who want to work together on this initiative.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. More information about the event can be found at theTEAShow.com.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

January 2nd, 2018|Categories: Featured Post, News|Tags: , |0 Comments

Nikki Montero to Sponsor 2018 TEAs

Los Angeles, CA – NikkiLadyboys.com is proud to announce their returning sponsorship of the 2018 TEAs. The site is run by multi-year TEA nominated performer, Nikki Montero, who is up for the 2018 Best International Model.

“2017 has been a big year for me,” said Nikki Montero. “I’ve been shooting Human Fountains and T-Girl Bukkakes to make a difference in T-Girl porn. I’ll be flying all the way from Chile to attend the TEAs and look forward to seeing everyone!”

“Nikki has been a longtime supporter of the TEAs and always brings such positive energy when she attends our event,” added TEA Executive Producer Kristel Penn. “The success of the TEAs is because of our community and people like Nikki who sponsored the event when it was still growing and continue to do so now. Her support and generosity are very much appreciated.”

NikkiLadyboys.com is a site created and starring Nikki Montero and the beautiful Asian ladyboys of Thailand and the Philippines. Montero visits the Thai ladyboy bars in Bangkok, Pattaya, and Phuket to bring fans some hot and heavy hardcore action straight from her hotel room.

The 2018 sponsorship packages are now posted on the website here: http://www.theteashow.com/sponsorship-info

Sponsor and media inquiries can be directed to Kristel Penn at kristel@grooby.com.

The 2018 TEAs are a three-day event held in Hollywood, CA, kicking off with an official pre-party at the Bardot on March 9, a daytime fan convention at the Avalon on March 10, and ramping up to the awards ceremony on March 11 at the Avalon. The awards will be hosted by viral sensation TEA Lifetime Achievement recipient TS Madison.

More details about the event will be released in the months to come. Visit their official website at theTEAShow.com.

A Message for 2018 – Steven Grooby

Thank you for continuing this incredible ride with me!

Grooby started in 1996 as a pet project, and each and every day I look forward to coming to work (it’s helped that most days my office is 50 ft from my bedroom) and seeing what the morning’s emails have brought and what I have inline for the day. The content of the overnight communications often dictates the direction of the day, but opening those morning emails always brings something new – sometimes funny, sometimes sad, sometimes exhilarating and other times frustrating but never the same.

I appreciate how incredibly fortunate I am to have a job that I love doing – but with that role comes responsibilities. Responsibility for the 15 full-time staff, and 15 producers working with us. Responsibilities to try and make sure we get as much work and income to as many models as I can (with over 1500 shoots across our networks in 2017). I have responsibilities to the members to provide them with what they are paying for, responsibilities to the individual sites to make sure they’re able to keep running and fulfil their remit and responsibilities to the company, to make sure that we can keep it running, keep turning a profit, keep reinvesting in new ideas and projects and keep the ride going.

2017 has been a bit of a rocky ride. At the start of the year, website sales were down for everyone and we saw sales dip on previous years. We decided to take a long look at how we do things and have made some changes to the sites, both in technical areas (faster servers, 4k video) but in content by trying our ‘Cumshot Specials’ and increasing the scene quality – and that along with a myriad of other tweaks have brought sales much closer to what we were expecting. We had a very successful transition from ‘Shemale Yum’ to ‘Grooby Girls’ and more recently, ‘Shemale.XXX’ to ‘Tgirls.XXX’ and a few smaller domains – it was a lot of hard work, but worth it. We launched GroobyVR.com which seems to be doing okay and we’ve a good base to continue to grow this side of the business and our GroobyDVD.com has launched recently – instead of paying up to 65% to outside VOD companies, 100% of the spend comes back to us, so we can reinvest in new productions. Other highlights, were our best Transgender Erotica Awards to date, running the editorial content for Transformation magazine which I think our designer Dev and Kristel have done an amazing job on

2018 is looking to be a challenging year. The adult industry has legal issues to deal with in the UK and the US, with a UK law coming in April which everyone must prove they are over 18 before getting access to sexual material – and the US bringing in some new billing laws, I’ll be staying on top of these, don’t worry! We also have the repeal of net neutrality and it appears some big providers in the US have already started traffic shaping and we’re going to have to work with that to ensure our speeds don’t suffer. I believe we’re going to see even less companies producing trans content then previous years (there was a small spike in 2017 as a handful of mainstream companies seeing the ‘trans trend’ in the media, tried to make content but if you look, that’s mainly dropped off) and I think we’re going to see a lot of models getting disillusioned over trade/self-produced content.

My (and Grooby’s) roadmap for 2018, includes working more with independent producers both by creating a forum at TSChatter.com which is for models, producers, affiliates and other business only to discuss, promote, network and work out issues away from the public as well as finally launch T.Porn properly, allowing models to sell their content which the maximised their sales on elsewhere, directly to us. We are also producing better communication tools between the models, the company and the producers to ensure that models know exactly what to do, what to expect and what their expectations are, when they come to work with us. On a production front, we’re going to have two ‘partner-type’ websites starting this month – but then start looking at expanding into different niches, under the Trans umbrella. Different niches, and fetishes, or styles – which I’m excited about.

I’d like to end this letter where I began. With a thank you for being with us, in whatever capacity. I do appreciate that you do have choices and I do my utmost to try and do the ‘right thing’ both ethically, morally and as a business person in running this company. Those criteria don’t always match exactly but I do try and mitigate them where I can.

I wish you all the most health, luck, well being and respect for 2018.

Staying Grooby,
Steven

January 2nd, 2018|Categories: Featured Post, News||0 Comments

Exclusive Deal from Bob’s TGirls

The legendary Bobs TGirls was one of the world’s first TS erotica sites, opening its doors to the world waaaay back in 1999. Since that day, award-winning producer Bob Maverick has brought us some of the industry’s finest faces old and new in stunning HD vids and high-res image sets. Fuck machines, outdoor pool frolics and billiard insertions – Bobs has firmly established itself as a market leader and is an absolute must for the TS connoisseur.

From now until January 11th you can snap up a huge saving on your first month with this incredible 35% discount from your friends at Shemale Deals.

 

December 28th, 2017|Categories: Featured Post||0 Comments

Grooby Releases “TGirl Teasers #6: Redheads” on DVD

Los Angeles, CA  – Grooby announced its latest title, Tgirl Teasers #6: Redheads. The DVD is now available for purchase at GroobyDVD.com.

 

“For the latest installment of our popular solo series, we decided to feature some of our favorite redheads,” stated Steven Grooby. “Everyone delivers a stellar performance here.”

 

TGirl Teasers #6: Redheads stars Shiri, Patrice Hepburn, Coco Dahlia, Lady Chrysallis Estrella, Amy Deep, Anastasia Coxx, and Scarlett Valentine in seven solo scenes directed by Buddy Wood, Jack Flash, Omar Wax, and Radius Dark. Purchase your copy at GroobyDVD.com.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Keywords: 

 

Shemale.xxx Rebranded as TGirls.xxx

Shemale.XXX will rebrand to Tgirls.XXX today.

Continuing our commitment to the community we work with, when we rebranded ShemaleYum to GroobyGirls we’re now able to rebrand Shemale.XXX to Tgirls.XXX.

Tgirls.XXX brings you the hottest, and most well known transgender models across the planet – shooting in USA, Canada, UK, Russia, Brazil and Thailand. Practically every major star has appeared on this site in both solo and hardcore content. Updating daily, Grooby will continue to grow the new brand and looks forward to working with new models, partners and creating new business while bringing the very best quality transgender erotica to the fans.

For any questions, email admin@grooby.com

CLICK HERE TO VISIT TGIRLS.XXX!

December 18th, 2017|Categories: Featured Post, News, Shemale.XXX|Tags: , , |0 Comments

Grooby Announces “Bob’s TGirls and Their Fucking Machines #4” on DVD

Los Angeles, CA – Grooby announced their latest DVD, Bob’s TGirls and their Fucking Machines #4. Directed by TEA winner Bob Maverick, the title is now available exclusively at GroobyDVD.com.

“There is something very sexy about seeing some of our most popular performers paired off with Bob’s Fucking Machine, aptly called Willie,” said Steven Grooby. “As the fourth installment of our popular series, it’s clear that Willie definitely won’t be slowing down anytime soon.”

Bob’s Tgirls and Their Fucking Machines #4 stars Chanel Santini, Natalie Mars, Alisia Rae, Sofia Sanders, Jamie Croft, and Melina George in six scenes paired with Bob’s infamous Fucking Machine. Purchase your copy at GroobyDVD.com.

ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Sign up for our FREE Holiday Letter Exchange

Ho-ho-ho!

We here at Grooby are proud to consider so many of you as our friends and family, and this year we’d like to help spread some holiday cheer.  We recognize that some people will be spending their holidays alone and we want to make sure that anybody who wants, get’s a little love from one of the Grooby Girls.

A number of our performers have asked to get involved with this and it’s open to anyone who would just like to write to our performers and get a personal response.  We can’t guarantee which performer you do get a response from but we will try and make a good match.

Want to participate? See below!

Send us an email at Santa@grooby.com and write a letter to your potential pen pal. Talk about yourself (introduce yourself), tell a story, share something personal or fun or just let them know what you’re up to – no overt sex talk please.   Just remember, just as much as you might need some holiday cheer, they might need some too!  So be kind and write in the spirit it’s intended.   If you want to send a PG photo that’s cool also!

Neither the Grooby Girls or you will have your emails addresses shown, as all letters will come through our Santa Express Mailbox!

We look forward to hearing from you – and if anyone is feeling particularly lonely or despondent over the holidays, hit us up on one of our social networks or even via the above email, and someone will try and answer you.

CLICK HERE TO SEE A LIST OF PERFORMERS WHO ARE PARTICIPATING! 

December 8th, 2017|Categories: Featured Post, News||0 Comments

IAFD and Grooby to Re-Categorize Trans Performers on IAFD.com

 

Los Angeles, CA – IAFD and Grooby announced IAFD.com is in the process of re-categorizing transgender performers on their website. Trans women will be listed as “actresses, ” and trans men will be listed as “actors,” with the additional option of allowing performers to self-identify via the submission form.  

“We are very appreciative for Steven reaching out and helping us see how important this issue is and that most importantly demonstrating it doesn’t need to be a difficult fix,” said IAFD webmaster Jeff Vanzetti. “In our internal discussions, our desire to ‘get it right the first time’ tied us in knots as we debated and tried to solve for every edge case and in doing so, paralyzed ourselves.  We didn’t want to ‘get it wrong’ so we didn’t do anything; but we realize, paradoxically, that in not acting at all, our current position ‘gets it wrong.’

“With what turned out to be only minor tweaks to our underlying data tables – not the complete revamp as we feared – we are able to provide a solution that we hope treats everyone with the respect they deserve.”

IAFD and Grooby will be working together to identify those who were listed erroneously misgendered on the site and move them into the appropriate categories. Additionally, performers can also click on the “Submit Corrections” button on their IAFD profile to let the company know how they wish to be identified on the site. IAFD estimates the majority of changes will be implemented before the end of the year.

“We’re really happy that we were able to take action and work with Jeff and the IAFD on this,” added Steven Grooby. “I reached out to them immediately after the open letter and happy to report that they recognize the problem and are allowing us to work with them. The first fix we will be doing is to ensure that IAFD has everyone in the correct gender category.  Once that is done, we’re going to look into giving them more details on specific performers and what content they may have appeared in.”

Vanzetti added, “We are ready to start migrating profiles as soon as the list is compiled or as the requests from the performers come in.  We hope to have the lion’s share of the work done before the new year. Mistakes have been made, and since we’re human we cannot claim that they won’t be made again along the way, but rest assured our goal is not to belittle or marginalize performers who share so much of themselves – amidst great risk – for our pleasure.”

“I think this is a great example of how with just a little work, we can make fixes in the industry which become a win-win for the websites and the community,” stated Grooby. “We look forward to getting this accomplished as quickly as possible. If any other companies or websites are looking for advice, as always, Kristel [Penn] is always available for you and one of the leading lights in the industry.”

ABOUT IAFD

The Internet Adult Film Database has been tracking bibliographic info on adult movies at its current home at iafd.com since 1999. With information on over 275,000 movies from 1959 through present, the IAFD is the most comprehensive database of its kind. The underlying data was compiled and maintained by Peter van Aarle until his death in 2005, after which maintenance has been provided by a dozen volunteer editors doing their own research assisted by a variety of sources – industry professionals, fellow researchers and everyday porn fans.  Along with movie listings, IAFD has a blog, a price search engine and links to over 122,000 movie reviews from the leading review sites on the Net.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Keywords: IAFD, Grooby, transgender, Internet Adult Film Database, trans performers

 

December 8th, 2017|Categories: Featured Post, News|Tags: , , |0 Comments

An Open Letter to IAFD

Dear IAFD,

Thank you for your tireless work throughout the years to make your database what it is today. Your site is an important resource for viewing the body of work of an adult performer. After seeing complaints online from trans performers about being misgendered on your site, we wanted to reach out and offer to help rectify the situation.

We understand that a project of this size can be costly and resource-heavy and that even if you wanted to make these changes, practical and logistical considerations might potentially hinder you from being able to honor the requests of trans performers in our industry.

We’d like to offer our support and services to help update the gender markers for the transgender performers so they are correctly categorized on your site. Our staff would move trans women into the “female” category and likewise trans men into the “male” category – there’s no reason to create a third category.

This would be at no cost to your company. Grooby would like to donate our time and money to make these changes as so the site can be updated as quickly as possible. We are also more than happy to have our staff sign NDA disclosures and/or have limited access to the site.

As a company, we have been fortunate for the support from many trans performers and the adult industry as a whole. We would be honored to help in this situation and to enable IAFD to be a resource for the whole adult community and fans for years to come.

We look forward to hearing from you and hope to work with you on this. Please email me at admin@grooby.com.

Kind Regards,
Steven Grooby

December 6th, 2017|Categories: Featured Post, News|Tags: , |0 Comments

Grooby Streets “Black-TGirls Jizz Jam #8” on DVD

Los Angeles, CA – Grooby, the leader in trans erotica, announced their latest DVD, Black-TGirls Jizz Jam #8, is now available for purchase at GroobyDVD.com.

 

“Our latest installment of this series is perhaps our best yet,” said Steven Grooby. “Our performer cast include some of our most popular performers from Black-TGirls.com and Kilakali did a fantastic job with these scenes.”

 

Directed by Kilakali, Black-TGirls Jizz Jam #8 stars Alana Longcawk, Miss Jizzabelle, China, Jada Dickens, and Deja. It is available for streaming and download at Grooby’s new site, GroobyDVD.com.

 

Press inquiries can be directed to kristel@grooby.com.

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Sexy Lesette delivers on Grooby Girls Cumshot Monday!

Lesette Grooby Girls Cumshot Monday

Lesette is a buxom beauty from Florida who is featured in this week’s edition of Cumshot Monday on Grooby Girls! Lesette has lots of curves in all the right places with her voluptuous breasts, curvaceous ass, big hard tgirl cock, and very impressive nut sack! Watch as Lesette shows off her sexy body while she strokes her meaty tgirl cock and shoots a big creamy load just for you!

SEE MORE OF LESETTE ON GROOBY GIRLS!

Lesette Grooby Girls Cumshot Monday   Lesette Grooby Girls Cumshot Monday

Grooby’s “TGirls Porn Volume 10” Now Available for Purchase

Los Angeles, CA – Grooby, the leader in trans erotica, is proud to announce their latest DVD, TGirls Porn Volume 10. The latest installment of the award-nominated series is directed by Omar Wax and can be purchased at GroobyDVD.com.

“This title comes at a great time as the series has been recently nominated in the adult industry,” said Steven Grooby. “Volume 10 includes a diverse cast of heavy hitters and upcoming stars featured together.”

TGirls Porn Volume 10 stars Alisia Rae, Hummingbird, Candy Licious, Nala, Chanel Santini, Annabelle Lane, Coco Dahlia, Jenny Flowers, Lana Solaire, and Talia Sonata paired off in five hardcore scenes. It can be purchased at GroobyDVD.com.

ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.