kristel penn

Grooby Girls Magazine #001

Grooby’s Kristel Penn to Speak at Catalyst Con Los Angeles this Sunday

Los Angeles, CA – Grooby’s Marketing and Editorial Director Kristel Penn will be presenting at Catalyst Con in Los Angeles this Sunday at the Los Angeles Airport Marriott Hotel. The workshop, Porn Tasting 101: Consumption for the Curious, will be co-presented with Licensed Marriage and Family Therapist Traci Medeiros-Bagan.

“Traci and I are both passionate about destigmatizing porn and its consumption,” said Kristel Penn. “It’s a place that overlaps both of our fields: the adult industry and mental health. We’ve been doing various incarnations of this specific topic for the last two years, and we’re excited about its inclusion in Catalyst Con’s lineup.”

Penn and Medeiros-Bagan will be co-presenting through their company, Meld x Mend. To learn more about the group wellness practice, visit MeldxMend.com.

Porn Tasting 101: Consumption for the Curious is a 70-minute workshop on destigmatizing porn consumption and creating a framework for shame-free viewing. Attendees will also watch an excerpt from Lilith Luxe’s award-winning documentary series, Real Fucking Doc, featuring the cast of Real Fucking Girls 2 and its director Mona Wales. There will also be a free giveaway to win a copy of Grooby’s Real Fucking Girls and Real Fucking Girls 2, plus prizes from Bad Dragon.

A full description of the workshop can be found below:

Porn Tasting 101: Consumption for the Curious

Watching porn is often a solo activity reserved for a dark room with the door closed. We immediately clear our browser histories afterward, but why?  

Together Marriage and Family Therapist Traci Medeiros-Bagan and adult industry veteran Kristel Penn offer a unique framework for viewing and enjoying porn.  Like developing a nose for fine wine, they believe that a little practice and knowledge can help create a decadent menu of shame-free desire designed specifically for you!

To begin, we’ll cleanse our palates of shame, stigma, and misinformed beliefs around the adult industry.  We’ll whet our appetites for knowledge with an excerpt from Lilith Luxe’s award-winning documentary series, Real Fucking Doc, featuring the cast of “Real Fucking Girls” and its director Mona Wales. Luxe’s piece highlights the voices of the performers and producers and discusses their dedication to the creation of high-quality ethical porn, porn’s place in culture, and its ability to inform it. At the end of this beginner’s tasting course, you’ll learn a bit about the adult industry, what varieties of porn might be a good fit for you and why, and how to feel good as a conscious consumer.

So, cum one, cum all! This is for educators, providers, and anyone who wants to learn ways to create an open and shame-free dialogue (with others or yourself) around porn.

Penn and Medeiros-Bagan will be speaking on Sunday from 11:30am-12:40 pm in the Scottsdale room at the Los Angeles Airport Marriott Hotel. For more information on Catalyst Con, visit CatalystCon.com.

Kristel Penn is the longtime Marketing and Editorial Director at Grooby. She also owns and operates boutique PR and marketing company, Ikigai Marketing. For more information, visit Grooby.com and IkigaiMarketing.com. Follow her on Twitter at @Kristel_Penn.

Traci Medeiros-Bagan is an LGBTQ, kink, and sex worker affirming Licensed Marriage and Family Therapist (LFMT) based in Southern California. She has been recently featured in publications such as Ynot Cam, Go Magazine, and Autostraddle. Visit her official website at CompassionateRevolt.com. She can also be found on Twitter at @CompassionateR1.

 

Grooby Snags Nine AVN Nominations

Los Angeles, CA – Grooby, the leader in trans erotica, received nine AVN nominations in multiple categories.

“I’d like to thank AVN and those who chose the nominations for the consideration in so many categories,” said Steven Grooby. “Our staff feel rewarded for their work during the year when they get to see these. In particular, we’re very excited about the ‘Marketing Campaign’ nominations as this is something we spend a lot of energy on.”

“I’m grateful for the multiple nominations, especially the ones we received for our company branding and specifically for our GroobyGirls.com rebranding,” added Kristel Penn. “The rebrand was a project that was in the works for years and relied on everyone in our company working together to ensure everything went smoothly. I’m grateful for the opportunity I had to help further evolve our company.”

Grooby was nominated for nine AVN nominations total, including:

 

  • Best Marketing Campaign – Company Image
  • Best Marketing Campaign – Individual Project (Grooby Girls Rebranding)
  • Best Transsexual Movie – All My Mother’s Lovers
  • Best Transsexual Movie – TGirl Teasers 4
  • Best Transsexual Series – Shemale.xxx Florida Roadtrip
  • Best Transsexual Series – TGirl Teasers
  • Best Transsexual Series – TGirls Porn
  • Best Transsexual Sex Scene – All My Mother’s Lovers (Arabelle Raphael and Delia Delions)
  • Best Virtual Reality Product/Site – GroobyVR.com

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Keywords: Grooby, GroobyGirls.com, Grooby Girls, AVN, AVN 2018, All My Mother’s Lovers, TGirl Teasers 4, Shemale xxx Florida Roadtrip, Shemale xxx, TGirls Porn, GroobyVR.com, GroobyVR, Steven Grooby, Kristel Penn

Transformation Magazine Issue #103 with Honey FoXXX Now Available

Los Angeles, CA – The world’s leading transgender lifestyle magazine, Transformation, announced the release of its latest issue (#103) with cover model Honey FoXXX. The issue is available for purchase at CenturianOnline.com and other major retailers.

“I’m especially proud of this issue and the rich content our writers contributed,” said Transformation’s Editor Kristel Penn. “There are so many stories to tell and we hope this issue resonates with our diverse readership base.”

“Kudos to Kristel Penn and the entire staff at Grooby for creating yet another stellar edition of Transformation!” added publisher Hanna Rodgers. “I am amazed at the diverse content they assembled, including an exclusive interview feature with the exceptionally beautiful Honey Foxxx. There is something for everyone in this issue.”

Transformation Issue #103 features an exclusive interview and photo spread with TEA winner Honey FoXXX, in addition to interviews with the Switch’s Nyla Rose, photographer Dave Naz, industry veteran Fran from Shemale Strokers, artist Sonya Saturday, Steven Grooby on the new GroobyGirls.com rebrand, and YouTube sensation Rin Senpai.

Regular columns include Luna LaVey’s Hair Tips, ComPASSionate Counsel, Ask Aunt Randi, and Natalie Mars’ Toy Reviews, Gym Tips from Becca Benz, Transgressive Podcast,  and an Op-Ed on the Trans Military Ban from trans veterans, to name a few. Purchase your copy today at CenturianOnline.com.

Grooby Featured on Vice.com, Glamour.com

 

Grooby, the leader in trans erotica, is making their mark in mainstream media with recent appearances on Vice.com and Glamour.com.

Los Angeles, CA – Grooby’s Marketing and Editorial Director Kristel Penn is featured in an interview with Vice.com, in addition to an article by Lynsey G. published earlier this week on Glamour.com.

“Our company is constantly evolving and we’ve many ideas that have yet to be realized, including having all the relevant site names changed by the end of this year,” stated  Steven Grooby. “It’s encouraging to see mainstream media able to report factually on the adult industry and show it in a positive light. While Grooby is by no means representative of an ideal company in its business and ethics, it is striving to attain that.”

In Glamour.com’s piece, How Mainstream Porn is Finally Making Room for Trans Performers, Penn lent her voice to discuss trends in trans porn, insight to Grooby’s rebrand, and the road ahead for the company. She is featured alongside industry professionals such as Adam Grayson, Tobi Hill-Meyer, Kelly Pierce, Venus Lux, Dana Vespoli, Buck Angel, Cyd St. Vincent, Viktor Belmont, and Alyx Fox.  

Grooby was also recently featured on Vice.com in an interview with Penn titled, This Leading Trans Porn Company is Wiping Slurs from Its Site, which discusses their recent rebrand from ShemaleYum.com to GroobyGirls.com and its significance within the trans adult industry.

“Both interviews were once in a lifetime opportunities to discuss the evolution of Grooby and the road ahead for us,” added Kristel Penn. “Most aren’t privy to everything that takes place behind the scenes leading up to a big decision like this, so I appreciated being able to share that process with readers outside of our industry. Stigma around porn still abounds, but the more we discuss the adult industry as a three-dimensional and evolving environment, the more we can hopefully educate others about it.”  

Last month Grooby rebranded their flagship site (ShemaleYum.com) to the new GroobyGirls.com. Earlier this week their site, BlackShemaleHardcore.com, was rebranded to BlackTGirlsHardcore.com. More site and DVD-line rebrands are in the works and will be rolling out in the months to come. For more information, visit Grooby.com.

 

 

Grooby Goes to Seattle: Vlog 002

To celebrate the rebrand of GroobyGirls.com, our Marketing Director Kristel Penn visited the famous gum wall in Seattle to leave our mark!

The New Grooby Girls: An Interview with Steven Grooby

On August 15, 2017, we rebranded our flagship site, ShemaleYum.com, to GroobyGirls.com. This is a big day for Grooby and we’re excited to share the news with the world. The Grooby staff have been hard at work to ensure the switchover is seamless for our customers, but please be patient with us as this is a massive project.   

People looking for the official press release can click here, but we wanted to talk more about the rebrand in a format we felt was more our style. In this interview, Steven Grooby and Kristel Penn chat about the history of Grooby and its place in trans porn, the new site and what will happen to the original site, and the future of the company.  

Be sure to follow us on Twitter at @GroobyGirls and @Groobydotcom for more updates.

Kristel Penn: By the time I joined the company ten years ago, ShemaleYum.com was already established as the site for trans porn, especially for performers looking to make their big break in the industry. Can you speak a bit about the origin story of Grooby and your flagship site? First of all, does the name ‘Grooby’ have some kind of personal significance to you or is it just a made up word?

Steven Grooby: Have you only been with the company for ten years, it seems longer?  Grooby is just a made up word, because ‘Groovy’ was unavailable.  I got tired of people asking me what it meant, so I started calling myself Steven Grooby,  so it’s become very personal to me. I love the word.

KP: I bet it seems longer because of all the white hair I’ve probably given you by now! Although the Grooby brand is now exclusively associated with trans content, most people would be surprised to know you owned a number of non-trans sites back in the day.

SG: As domain names were so expensive in 1996 (and I was broke) I bought ‘Grooby.com’ as a domain to cover a number of AVS sites I had in different niches, so the sites were grooby.com/shemale/, grooby.com/bbw, grooby.com/shaved, etc. When it was clear the ‘shemale’ niche was rocketing above the other niches and I decided to create a unique site for that, I settled on the name ‘Shemale Yum’ as something catchy. It doesn’t actually mean anything other than the general idea that ‘Yum’ means (tasty, gorgeous) and ‘shemale’ was the go to word, for the little amount of transsexual porn available on video and magazines at this time.

KP: When you created ‘Shemale Yum’ in the late 90s, what was trans porn like back then? Were there a lot of other sites creating trans content exclusively and were terms like ‘Shemale’ and ‘Tranny’ commonplace then?

SG: There were a few minor sites when we started but the newsgroups were all ‘shemale’ and the other porn available on VHS were often ‘Shemale’ and ‘Tranny’ titles.  The first other websites I saw were Shemalexxx.com and Planet Shemale.  We actually started coining ‘Tgirls’ earlier than anyone else in porn, and have really been instrumental in that usage.

KP: It’s kind of cool to see how much the term “tgirl” is used now, both in and out of porn. I’ve also heard performers say they’re a “Yum Girl” which I’ve seen use interchangeably with “Grooby Girl.”

SG: ‘Shemale Yum’ is the home planet. All other sites are spin-offs from it. It’s the website that most TS models in the industry first appear on. Since 1997, it’s been featuring new models and existing stars. It’s the first place models like Vo D’Balm, Domino Presley, Foxxy, Natassia Dreams, Kylie Maria, Morgan Bailey, Bailey Jay, Jessica Foxx, and probably over 1800 other performers were photographed here first. Black-Tgirls.com came from Shemale Yum, as did Brazilian-Transsexuals.com; almost all other sites we run owe their success to Shemale Yum. Everyone knows the name and the brand.

KP: How funny – all these years, I actually thought Black-TGirls.com was launched at the same time as ShemaleYum.com! I find I still learn something new every day at work.  What about you? In your experience of being in the industry for over 20+ years, do you think the social consciousness in society (non-porn) mirrors the social consciousness within the adult community?

SG: I think the transgender porn industry has done more to bring more girls to be authentic to themselves and embrace their gender earlier, than any other industry.  Media is still catching up, almost every portrayal of a trans person is still problematic and doesn’t show them as more than a misinformed stereotype.  

KP: I agree, there still isn’t a lot of diversity in mainstream media when it comes to trans people – which means those few representations tend to either be too “ideal” or too much of a two-dimensional stereotype. Either way, lack of representation misses the nuances of what it means to be trans.

SG: Sites like Shemale Yum started showing models that were outside the stereotype norm of a ‘shemale pornstar’ very early on, inviting models from different backgrounds, body shapes and sizes, ages and stages of transition. We showcased diverse models and in turn, I’ve been told many times, that girls who saw these diverse models who were more authentic, were encouraged to make the first steps themselves.

KP: Because Yum also features performers who are earlier on in their transition alongside some of the biggest names in TS porn, I think many apply to the site when they want to make their big media debuts.  

SG: I truly believe with no hyperbole intended, that we’ve been responsible for many girls being able to be true to themselves.  While many may find this problematic because of their own issues with the porn, there are few other outlets that have allowed girls social interaction and a platform to be themselves.

KP: I often get frustrated by the misconceptions about porn outside of our industry, and in particular, misconceptions about Grooby as a company. I’ve heard some out crazy, outright lies about us and it still makes me mad! I don’t know how you stay so calm. Perhaps I’ll be calmer 10 years from now.

SG: I’ve been in this industry longer than most, and at Grooby we’ve evolved and changed. In the early days, when I was younger and traveling the world, the ego did overtake a bit too much and I recognize that.  We did always believe in treating the models with respect and manners, which is why we’ve seen producers come and exit the company rather rapidly if they didn’t fit our ethos.   

I stand by everything our company does – and with the people we work with in the US and Europe, we’ve created a company that the employees are genuinely proud of.  We always try to do ‘the right thing’ and we’ve evolved from being just a porn delivery company, to an adult entertainment media lifestyle company with more than just porn.   

KP: I’ve been particularly proud of our evolution into a lifestyle company, with the creation of TAIF (Trans Adult Industry Foundation), handling the editorial content for Transformation Magazine, and the educational workshops we’ve been hosting in non-porn specific places on destigmatizing porn and its consumption. Despite that, however, I notice you are still confronted on social media on a somewhat regular basis (although, it seems with less frequency these days).

SG: I’m probably the easiest target in the whole adult industry as I engage people on social media, and because like the entrepreneurs I admire, I believe in being the face of the company. The attacks on us, or on me personally, by a small group of people I find amusing, the only issue they can find were on the site name – or that fact that I’m a ‘white’, ‘cis-gender’, ‘male’.  I’ve seen interviews where people have claimed to have been instrumental in the name changing of the TEA’s and I’m sure there will be a few here also. Only last week, a cam performer claimed the reason we changed the TEA’s was because of sponsorship money, which was absolutely false.

KP: Do you have to fight the urge to respond to every untrue claim? I know I do.

SG: When you’ve been at the top of the game as long as have, you expect to be sniped.  We just take it as it is,  make the statements why we are doing what we do, stand by it and if people want to discuss it, then by all means. But nobody other than the Grooby staff members have had any input on any name changes we’ve ever done.  That’s the fact.

KP: I bet some will be shocked by the name change.

SG: Never say never (and I never did!).

As you know, this wasn’t an overnight decision. It’s been a planned and protracted timeline that’s taken us to the renaming of the site and a lot of work to get ‘GroobyGirls’ built into the brand it is now.

KP:  Yes, this was definitely a decision that took quite some time to solidify. I’m glad we waited until we could get all of our ducks in a row. I think this rebrand will feel very fitting to our fans and performers. It won’t take a lot of energy to make that switch over in someone’s head.

SG: Yes, and also, change is good, and we’ve changed our company and sites constantly over the past 20 years, but simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ into the brand, to be bigger than the individual website names.

The tshirts, calendars, all the merchandise, the hashtags, and the naming of more new products with ‘Grooby’ such as GroobyVR.com and GroobyDVD.com have all been to make ‘Grooby’ the searchable word, and the key to this has been to get ‘Grooby’ into the more general usage that it has become.

KP: Just to reference a point people generally bring up when it comes to keywords/search terms used in porn. You mentioned before that words like “shemale” are the most searched for porn than other related terms.

SG: Yes, most research shows that it is – and for search engines, people looking for transsexual porn will use that. We dropped using the word in all our editorials and previews years ago and worked on making ‘GroobyGirls’ a bigger descriptor. If you look now, where ShemaleYum.com used to rank 1st page on a search for ‘shemale’, it doesn’t feature at all now – so for us, the search engines on that word are now irrelevant. But ask practically anyone who is interested in transsexual porn to name the biggest TS porn companies and Grooby is going to be within the first names they mention. We can spend more time and energy on more specific search terms and reaching new audiences through the branding.

We’ve had to recognize that the word ‘shemale’ can be considered offensive by a lot of our models, and even though they’ve continued to work with us, our aim has never been anything but to show them the utmost respect and to create an environment and company which they will to love to work in.
GroobyGirls.com is the perfect fit for the new site.  Through our marketing and merchandising and lots of effort that name has become synonymous with trans girls who work in, or want to work in adult entertainment.  Across social media you will already see girls calling themselves ‘Grooby Girls’ and anybody with a passing interest in trans porn, know’s what ‘Grooby’ is.
We’re the first site not to have to use any descriptor in our title other than ‘girl’.  Which is exactly what our models are.   Gorgeous, interesting, fun, sexy, powerful girls.  They’re Grooby Girls.

KP: So why did you go with GroobyGirls?

SG: When you and I sat down to go over new names for ShemaleYum all those years ago, the one thing I absolutely did not want, was to do what I think everyone would have expected, to change it to ‘TgirlYum’ or something else using ‘transsexual’, ‘tgirl’ etc. I wanted something that defined the models less in the typical descriptor words, yet defined them within another.

KP: I do remember those conversations quite vividly! We brainstormed for what felt like hours, not coming to an agreement that felt like a good fit, tabling the project for a bit, and then returning back to it again.

SG: Using our brand name (as a company that specializes only in the transgender field) is what defines the type of model and they are all girls, so ‘GroobyGirls’ is the perfect website. Fans should be in no doubt what sort of content we feature, and models are already happily wearing and promoting our ‘GroobyGirls’ shirts and brand.

KP: What has been the most difficult part about this switchover process?

SG: Keeping it a secret. Apart from only a small handful of Grooby staff, absolutely nobody had any idea we’re about to do this. So it was difficult and I think that makes it more exciting and for me more fun.

KP: This morning our staff coordinated and triple-checked with each other before making the switch over to ensure we timed everything right. Do you think this is going to make a difference in sales for us?  How do you think the members will react?

SG: It’s good to make changes and keep things fresh. I don’t think this will affect the sales immediately either negatively or positively but it’s going to help with the continuance and building of the Grooby brand. I think the members will mostly be nonchalant, they come for the models and not the name. We have amazing support from them, but if this does help some people decide to join when they previously had an issue with it, then all the better. The main effect is going to be for the models. Many haven’t had a problem with the name but many have, even though they’ve understood the why’s and history of the site. This should hopefully resolve any of those issues and I believe by just being ‘Grooby Girls’ it’s something they can continue to be proud of and stand by.

KP: What’s going to happen to the old site?

SG: We’ll have to keep it up as a redirect but simply when people type it in, they’ll be redirected to the new GroobyGirls.com. We’ll work with affiliates and sites on changing their branding and links. It’s a long process – we aim to get the ‘previously known as’ off the site within 12 months and the Shemale Yum brand will fade organically.

KP: What about all the logos on the photos and videos on existing content?

SG: It would be financially impossible to change all of them – and they are of that time. Everything going forward will be branded GroobyGirls.com.

KP: Grooby owns and operates over 30 membership sites. Do you plan on changing the names of any of our other sites that have the word “shemale” in it?

SG: ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we’ve plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.

KP: Do you think this will encourage other sites to change their name from ‘Shemale … ‘  or other similar rebrands?

SG: I have no idea and I don’t really care. We make decisions for our company. We’re the most recognised brand in the world for trans porn from a business, fan and model perspective. We’re proud of our standing in the community and the support we both give and get with the trans adult community and the wider adult business community. As I stated, this has been a long and planned path to get to this position and we still have some way to go. What ever other companies or sites do is entirely up to them.

KP: What do you see ahead for Grooby?

SG: Grooby is going to continue to capitalize and build on our brand but stay specialized only in the transgender field.  We’re going to look at more reaching out into the community and continue to work on getting our foundation, TAIF.org, to continue doing good work in the wider trans world.  

KP:  I’ve also been researching additional organizations where TAIF can donate money to. I’d like to also encourage people to email us suggestions of organizations who might benefit from support from TAIF.  Any insight on what’s ahead production wise for us?

SG: On the production side, we are always looking for new opportunities.  Our recent deal to do the editorial content for print publication, Transformation, is very exciting and we may look at more ideas like that.

In the immediate future to celebrate and commemorate the changing of the site name, we have new tshirts, embroidered patches, and stickers going out to all the models – and the much anticipated annual Grooby Girls Calendar will be out soon.

KP: And also, the super secret Grooby Staff Calendar with cover model Steven Grooby.  And me is Miss September.

Dave Naz’s Book, “Identity” to be Released on July 11

Los Angeles, CA – A stunning and provocative book of photos, IDENTITY is the latest exploration of gender identity expression from celebrated photographer and filmmaker Dave Naz.

In Identity, Naz explores the gender spectrum by turning his camera on subjects who are genderqueer, transgender, intersex, pangender, and every shade in between. Helping to add to the current global discussion on the structured nature of gender identity, Identity is an eye-opening look at people who don’t fit neatly into a convenient box. And it contains powerful essays written by some of the book’s subjects.

Essays by: Riley Kilo, Chelsea Poe, Jane Starr, Andre Shakti, Matty Boi, Kelli Lox, Kristel Penn, Kwesi, Michelle Austin

Buy a signed copy / Amazon

Grooby’s “Real Fucking Doc” Wins Diamond Award at Adult Film Festival LV

 

Las Vegas, NV – Grooby’s “Real Fucking Doc” directed by Lilith Luxe won the acclaimed Diamond Award at the Adult Film Festival LV this past weekend in Las Vegas, NV. The film is an exclusive companion documentary to the award-winning title “Real Fucking Girls” directed by Mona Wales.

“I am beyond thrilled with the win!” stated Lilith Luxe. “It gives me such joy that this film is out in the world being seen by so many people. Especially as there is more and more discussion about porn in the mainstream media, it’s only by sharing and celebrating sex-worker-produced pieces like ‘Real Fucking Doc’ that we can control the narrative. My only hope with this piece was to provide a platform for everyone involved with ‘Real Fucking Girls’ to say what they wanted to say exactly how they wanted to say it, because the world needs to hear it.”

“Real Fucking Doc” follows the cast and crew during the filming of “Real Fucking Girls” at the Armory in San Francisco back in February 2016. Documentarian Lilith Luxe beautifully weaves together behind the scenes content, interviews with the cast and crew, and scenes from “Real Fucking Girls” itself for an extended version of the documentary submitted to film festivals like Adult Film Festival LV.

“I have so much love and respect for what both Lilith and Mona created with these pieces,” added Grooby’s Marketing and Editorial Director, Kristel Penn. “I’ve been showing an excerpt of ‘Real Fucking Doc’ for the educational workshops I’ve been running and attendees often share with me how it helped demystify the industry for them. Like most media, consumers generally only see the finished product. I appreciate how Lilith gave a platform to the cast and crew of ‘Real Fucking Girls’ to give depth and dimension to their creative choices were and show how much agency they had in the process.”

“Real Fucking Girls” recently won Best Trans Release at all three major adult award shows: AVN, XBIZ, and TEAs. This is the first time a trans title has swept at all three shows. It can be purchased directly at the GroobyStore.com.

 

About Grooby

Founded in 1996, Grooby is currently based in Los Angeles and is the leading producer of transgender erotica. Operating over 30 membership websites, the company has numerous popular DVD lines and operates the GroobyNetwork.com, which gives models a unique opportunity to own and manage their own solo site. They are also the host of the annual Transgender Erotica Awards (theTEAShow.com). For more information, visit Grooby.com.

Grooby’s Kristel Penn to Present “Pajamas, Popcorn, and Porn: Slaying the Shame Monster Under Our Beds” at the Armory this Saturday

Grooby, the leading producer in trans erotica, is sending Kristel Penn to co-facilitate a 2.5 hour educational workshop to destigmatize porn and its consumption at Kink’s Armory in San Francisco, CA. She, along with a licensed therapist, will address how shame damages sexual exploration and identity and then teach attendees how to discuss porn in a neutral setting for their personal relationships.   

 

Los Angeles, CA – Grooby’s Marketing and Editorial Director Kristel Penn will be co-facilitating a workshop on destigmatizing the adult industry and porn consumption this Saturday at the Armory in San Francisco as part of Kink.com’s educational series. She’ll be presenting the 2.5 hour workshop with an LMFT and showing an exclusive version of “Real Fucking Doc” by Lilith Luxe, the documentary companion to Mona Wales’ directorial debut, Real Fucking Girls.

“Presenting this third incarnation of our workshop at the Armory feels a bit like we’re coming home,” said Kristel Penn. “My focus will be on demystifying the adult industry and addressing shame in the context of porn and its consumption. Sharing Lilith’s documentary from ‘Real Fucking Girls,’ which was also shot at the Armory, is such an integral part of my personal mission to help destigmatize the adult industry. She gave everyone a platform to speak openly about their experiences and wove it into a beautiful piece.”

“As a mental health professional working with marginalized communities whose identities bear the undue burden of cultural stigma, I’m confronted daily with the effects of shame on individuals, relationships, and groups,” added California LMFT Traci Medeiros. “Especially when it comes to areas as intimate (and complicated) as sexuality and desire much sensitivity and attention are needed. Our identities don’t have a direct and singularly causal relationship to our mental health, but the stigma we experience around those identities do. When someone is told often enough that they are bad, sick, and deserving of the shame they carry it can be hugely detrimental to that person’s mental health, how they interact with others around them, the well-being of our communities, and can even extend as far as larger society and legislation would reinforce the original cycle.”

“Pajamas, Popcorn, and Porn: Slaying the Shame Monster Under Our Beds” will be hosted on Saturday, March 11, from 5-7:30pm by Kink as part of their educational series held at the historic Armory in San Francisco, CA. The first 25 attendees will receive a free copy of “Real Fucking Girls” signed by director Mona Wales. All participants will receive free merchandise sponsored by Grooby and an official “Unashamed” pin from ShameKillsLove.com to celebrate the completion of the workshop. Tickets can be purchased at the link here: https://www.eventbrite.com/e/pajamas-popcorn-porn-slaying-the-shame-monster-under-our-beds-presented-by-kristel-of-groobycom-registration-28272758582

The San Francisco Armory is located at 1800 Mission Street, San Francisco, CA, 94103. Inspired by the Kink.com mission “to demystify and celebrate alternative sexualities and BDSM through transparency”, the company offers Bay Area locals and visitors the opportunity to attend workshops that will aid in providing the information and encouragement to support exploration. More information can be found at ArmoryStudios.com.

[Photos] AVN Expo 2017 Re-Cap

I’ve been sitting on these photos from the AVN Expo a few weeks ago, but I’ve only been able to come up for air today as everyone here at Grooby is TEA planning overdrive right now (and by the way, have you bought your TEA 3-Day All-Access Pass Yet?).

As I learned this time around, AVN is not a sprint, but rather a marathon. And in this marathon, the cups of water waiting for you as you round the bends are actually vodka.  Although we didn’t have a booth, we had plenty to do while we were on the convention floor. Fran from Shemale Strokers kindly let us bother her throughout the week

I was fortunate enough to moderate a wonderful personal panel called “Sex Is…Trans Activity” with Aubrey Kate, Foxxy, and Natalie Mars in the Joint. They talked candidly about their lives and how their work personas differed from their real selves.

I also participated on a fun panel with some big women in the adult industry called R-E-S-P-E-C-T! Grooby Dev took video of the panel, so I’ll be posting that soon as well!

In the meantime, enjoy the pics!

 

Grooby Wins Big at the 2017 XBIZ Awards

Los Angeles, CA – Grooby, the leading producer of trans erotica, won big at the XBIZ Awards and the XBIZ Industry Executive Awards last week. The company took home four awards in total.

“Thank you so much to XBIZ and everyone who voted for Grooby,” said Steven Grooby. “We have a small, dedicated team who take great pride in what we do as a company so to be honored with awards at Xbiz this year for Trans Release of the Year, Adult Site of the Year (Trans), and Trans Studio of the Year is a fantastic reward and motivation for everyone across the company.”

He added, “Thank you also for recognizing Kristel as Brand Ambassador of the Year, she’s been putting love, heart and soul into Grooby since she began and to see her nominated and then winning alongside other fabulous nominees was much appreciated. Finally, thank you for recognizing Mona Wales’ first directorial release, ‘Real Fucking Girls’, which is an unique of a project that we’ve ever released. All the women who worked on that DVD should be very proud of what they’ve accomplished with it. Thank you XBIZ for  the recognition and encouragement for us to go forward with in 2017.”

Last night at the XBIZ Awards Grooby won Trans Release of the Year for ‘Real Fucking Girls’, Adult Site of the Year for ShemaleYum.com, and Trans Studio of the Year. Buddy Wood’s ‘Tranny Vice’ was also nominated in the Trans Release of the Year category, along with Grooby Network stars Kylie Maria, Chelsea Marie, and Domino Presley for Trans Performer of the Year.

Earlier in the week, Grooby’s Marketing and Editorial Director Kristel Penn won the 2017 XBIZ Industry Executive Award for Brand Ambassador of the Year. Owner Steven Grooby was up for Businessman of the Year.

“It is an honor to win such a prestigious award for my work at Grooby,” said Kristel Penn. “Steven has been instrumental in encouraging me to branch out and diversify our brand and I’m excited for what’s ahead for our company. Although I’m a representative for Grooby, I hope others will feel like this is a shared win for the trans adult industry as a whole.”

“Congratulations to Aubrey Kate on winning Trans Performer of the Year,” Steven Grooby added. “Never has an award been more appropriate for one of the hardest working and professional transsexual performers in the industry and we thank her for working with us.”  Aubrey Kate starred in Real Fucking Girls and also appeared in XBIZ nominated Tranny Vice, in addition to appearing on many of Grooby’s popular websites.

 

About Grooby
Founded in 1996, Grooby is currently based in Los Angeles and is the leading producer of transgender erotica. Operating over 30 membership websites, the company has numerous popular DVD lines and operates the GroobyNetwork.com, which gives models an unique opportunity to own and manage their own solo site. They are also the host of the annual Transgender Erotica Awards. For more information, visit Grooby.com.

 

Special Grooby Edition of Transformation Magazine Now Available for Pre-Order

Transformation #99

Los Angeles, CA – America’s #1 trans magazine, Transformation, announced their special edition Issue #99 is now available for pre-order at CenturianOnline.com. This issue marks a second collaboration between Transformation and the leading producer of trans erotica, Grooby. The magazine is scheduled to hit newsstands on October 18, 2016.

“I’ve enjoyed working with Grooby since day one so I naturally thought it would be a great partnership to have them guest edit another issue of Transformation to commemorate their 20 year anniversary,” said Transformation’s Editor-in-Chief Hanna Rodgers, “While their main business focus is producing transgender adult erotica, they genuinely care about everyone in the trans community, which really shows in the content presented in this issue. A lot of hard work and sweat goes into editing a magazine and Guest Editor Kristel Penn did an outstanding job creating an issue that I know everyone is going to love!”

“Steven and I are so excited to be teaming up with Hanna again to bring you an awesomely eclectic edition #99 of Transformation,” added Grooby’s Marketing and Editorial Director Kristel Penn. “I’ve always had a passion for writing, so this was a great privilege to work side-by-side with her on this issue. I really appreciate the heart and soul of those who contributed and were interviewed – I think that authenticity really comes through on the page.”

Issue #99 includes a beautiful multi-page spread from Transformation’s cover model Jenna Tales, interviews with Her Story’s Jen Richards, Morgan Bailey, Krissy4u, an exclusive behind the scenes look at Grooby’s “Real Fucking Girls” and their 20th anniversary party, beauty tips from Isabella Sorrenti, and a special edition of Becca Benz’s “Through the Benz” column. These articles are in addition to Transformation’s regularly appearing popular columns and features. To purchase your copy, visit CenturianOnline.com.

Transformation Magazine embraces everyone on the gender spectrum to show the world that it is important to be true to yourself and express your individuality, from TG/TS to Drag to Queer to Fluid. Their aim is to encourage these efforts by demystifying the variety of “gender identities” with enlightening and entertaining content. Visit their official site at CenturianOnline.com to purchase an issue. You can also follow them on Twitter at @transpubinc.

[pics] Grooby Travels North to Gender Odyssey

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by Kristel Penn

I have returned from Seattle’s sunshine (it’s actually quite nice during the summer) and feeling pumped up from attending the Gender Odyssey Professional Conference. Both personally and professionally, I think it’s important to educate ourselves on  trans-specific issues and topics that relevant to the people in our industry. As an LGBTQ identified person, this conference was a really important opportunity for me to support my community.

From the official website:
Gender Odyssey’s conference programming is focused on the needs and interests of transgender and gender non-conforming people from across North America and around the world. Gender Odyssey is a place where we can gather together, learn from one another, and celebrate our growing communities. By creating a place where we can share our collective experience, Gender Odyssey’s primary objective is to offer tools to navigate obstacles and provide pathways to individual and community empowerment.

I wish I could have stayed in Seattle longer to connect with friends, but it just means I’ll need to come back again soon!

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Ready to start the day – I thought my pin seemed a relevant choice for the conference.

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All badged up and ready for the Gender Odyssey Professional Conference!

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First panel of the day!

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The first workshop I attended discussed the obstacles many trans and gender-nonconforming people face with receiving transition-related care. Even after big decisions have been made, a scarier question becomes more apparent: how will I pay for the medical services I’m seeking? The landscape for this topic was quite vast and there was no way for the panelists to cover everything extensively, but they did discuss the Affordable Care Act, private insurance, Medicaid and Medi-cal, to name a few. The main takeaway from this session was to keep submitting paperwork to have procedures covered even when you are denied the first time.  In the photo above, you can read short bios about the panelists. I also encourage you to visit and support their organizations.

Another workshop that was of particular interest to me was titled Transition Part 2: Maintaining Relationships. Speaker Ryan K. Sallans discussed the his own gender transition and how it affected his partner at the time.  When they first met, Ryan identified as a lesbian as did his partner, and Ryan’s eventual transition was a conflicted place for his partner because of her own identity.

This sparked a thought provoking (and lively) discussion about the journey a partner goes through when the other is transitioning. I remember someone compared part of the experience as grieving, which I thought was an interesting point to make. Sallans noted how the stress of the transition can be hard for both people in the relationship and that partners often find themselves in an advocate/educator role with others while providing the bulk of the emotional support to their transitioning spouse.

Near the end of the day, I sat in on workshop called Complicated Case Studies, which discussed the complex variables that accompany a single person’s journey and how it makes it difficult for providers to know what issues/areas to tackle (when or even if). The roundtable conversatio included many mental health professionals who discussed their challenges and takeaways, all with the intention of asking and learning helpful ways to support their trans patients. It was a heartwarming to see so many therapists and case workers discussing how they can better service their trans clients in a way that was sincere and affirming.

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Time for a drink!  Afterwards, my friend and I (who was also in town for conference) headed down to Seattle’s famous gay area: Capitol Hill. This was a cool sign to see out front at one of the bars we passed by.

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Ahhh! Just like being back in Los Angeles. Except I was surrounded by nice people.

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I don’t drink alcohol from a can – unless the packaging is pretty. Also, this was delicious.

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Post-drink, we headed down to the famous Elliott Bay Bookstore after saw a very eclectic collection of items in their LGBT section. I also spotted Dave Naz’s book, Genderqueer: and other Gender Identities , on the shelf!

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Aw, thanks Seattle! You’re so sweet.

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All in all, it was an amazing trip. Hope to see you again soon, Seattle.

Dave Naz’s Identity: In & Beyond the Binary Posted on YouTube

Photographer Dave Naz has just completed “Identity: In & Beyond the Binary“, a 60 min documentary interviewing trans, genderqueer, butch and queer people on their varied experiences with gender identity. Addressing topics from hormones to employment to growing up, “Identity” is a series of enlightening and heartfelt interviews.

“When I started photographing the subjects for this series and hearing their stories, I knew I needed a video camera rolling,” said Naz when asked about his project. “I got that camera, and the result was an interesting & insightful glimpse into their lives.”

Starring: Buck Angel, Michelle Austin, Birdmountain, Matty Boi, Jonelle Brooks, Eva Cassini, Colten, James Darling, Afro Disiac, Jade Downing, Evie Eliot, Jenny Elizabeth, Michelle Firestone, Foxxy, Jamie French, Khloe Hart, Mis Isabella, Tara Jolie, Tasha Jones, Riley Kilo, Kristel Penn, Jiz Lee, Eva Lin, Kelli Lox, Venus Lux, Mandy Mitchell, Chelsea Poe, Andre Shakti, Shawn, Kendra Sinclair, Stefani Special, Tiffany Starr, Wendy Summers, Tristan Taormino, Courtney Trouble, Wolfe Moon.